Providing interactive advertisements

ABSTRACT

An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.15/008,844, filed Jan. 28, 2016, which is a continuation-in-partapplication of U.S. application Ser. No. 14/522,739 filed Oct. 24, 2014,which claims priority to U.S. Provisional Application No. 61/895,617,filed Oct. 25, 2013, which are incorporated herein in their entiretiesby reference.

TECHNOLOGICAL FIELD

Embodiments of the present invention are generally related to providingusers with an interactive advertisement in association with a mediapresentation.

BACKGROUND

As technology advances have provided opportunities for mediapresentations (e.g., television, live broadcast radio, printedpublications, etc.) to become more interactive, the correspondingcommercial/advertising content has also become more interactive. Forexample, while watching a television show via a digital cable box, aviewer may see a commercial for Pigeon Forge including instructions topress the “OK” button on the viewer's remote to learn more. This form oftelescoping commercial allows an interested viewer to view extendedcommercial/advertising content. For example, if the user presses the“OK” button on the viewer's remote, the viewer may be provided with afifteen minute video about things to do and accommodations in or nearPigeon Forge. However, in order for the viewer to view the extendedcommercial/advertising content, such telescoping commercials remove theviewer from the channel they were previously watching.

Therefore, a need exists for improved methods, apparatus, systems,computer program products, computing devices, computing entities, and/orthe like for providing improved interactive advertisements.

BRIEF SUMMARY

In general, embodiments of the present invention provide methods,apparatus, systems, computer program products, computing devices,computing entities, and/or the like for providing interactiveadvertisements (referred to as interactive advertisements herein) inassociation with a media presentation.

According to one aspect of the present invention, a method for providingan interactive advertisement is association with a media presentation isprovided. In various embodiments, the method comprises storing acommercial identifier in association with an interactive advertisement.The commercial identifier is configured to uniquely identify acommercial associated with the interactive advertisement and theinteractive advertisement is associated with interactive advertisementdata comprising a related content identifier identifying a relatedcontent object. The method further comprises, before a commercialsegment begins, receiving a list of commercials to be provided duringthe commercial segment. The list of commercials comprises the commercialidentifier uniquely identifying the commercial associated with theinteractive advertisement. The method further comprises, responsive to adetermination that the commercial associated with the interactiveadvertisement is to be provided during the commercial segment,determining whether the commercial segment is eligible for hosting theinteractive advertisement. Responsive to determining that the commercialsegment is eligible for hosting the interactive advertisement, providingat least a portion of the interactive advertisement data, the portion ofthe interactive advertisement data configured to provide access to therelated content object. The commercial and access to the related contentobject are provided for simultaneous display.

In another aspect of the present invention, a system is provided. Invarious embodiments, the system comprises at least one memory and atleast one processor. The system is configured to at least store acommercial identifier in association with an interactive advertisement.The commercial identifier uniquely identifies a commercial associatedwith the interactive advertisement. The interactive advertisement isassociated with interactive advertisement data comprising a relatedcontent identifier identifying a related content object. The system isfurther configured to, before a commercial segment begins, receive alist of commercials to be provided during the commercial segment. Thelist of commercials comprises the commercial identifier uniquelyidentifying the commercial associated with the interactiveadvertisement. The system is further configured to, responsive to adetermination that the commercial associated with the interactiveadvertisement is to be provided during the commercial segment, determinewhether the commercial segment is eligible for hosting the interactiveadvertisement. Responsive to determining that the commercial segment iseligible for hosting the interactive advertisement, the system isfurther configured to provide at least a portion of the interactiveadvertisement data. The portion of the interactive advertisement data isconfigured to provide access to the related content object. Thecommercial and access to the related content object are provided forsimultaneous display.

In yet another aspect of the present invention, a computer programproduct for providing an interactive advertisement in association with amedia presentation is provided. In one embodiment, the computer programproduct comprises at least one non-transitory computer-readable storagemedium having computer-readable program code portions stored therein.The computer-readable program code portions comprise an executableportion configured to store a commercial identifier in association withan interactive advertisement. The commercial identifier uniquelyidentifies a commercial associated with the interactive advertisementand the interactive advertisement is associated with interactiveadvertisement data comprising a related content identifier identifying arelated content object. The computer-readable program code portionsfurther comprise an executable portion configured to, before acommercial segment begins, receive a list of commercials to be providedduring the commercial segment. The list of commercials comprising thecommercial identifier uniquely identifying the commercial associatedwith the interactive advertisement. The computer-readable program codeportions further comprise an executable portion configured to,responsive to a determination that the commercial associated with theinteractive advertisement is to be provided during the commercialsegment, determine whether the commercial segment is eligible forhosting the interactive advertisement and an executable portionconfigured to, responsive to determining that the commercial segment iseligible for hosting the interactive advertisement, provide at least aportion of the interactive advertisement data. The portion of theinteractive advertisement data is configured to provide access to therelated content object. The commercial and access to the related contentobject are provided for simultaneous display.

In still another aspect of the present invention, a method for providingan interactive advertisement in association with a media presentation isprovided. In one embodiment, the method comprises storing a commercialidentifier in association with an interactive advertisement. Thecommercial identifier uniquely identifies a commercial associated withthe interactive advertisement and the interactive advertisement isassociated with interactive advertisement data comprising a relatedcontent identifier identifying a related content object. The methodfurther comprises monitoring a linear broadcast to identify an indicatorcomprising a next commercial identifier. The next commercial identifieridentifies a next commercial that will be provided subsequent to acurrent video portion of the linear broadcast. The method furthercomprises, responsive to identifying the indicator, determining whetherthe next commercial identifier is the same as the commercial identifierassociated with the interactive advertisement; and, responsive todetermining that the next commercial identifier is the same as thecommercial identifier associated with the interactive advertisement,determining whether a current commercial segment is eligible for hostingthe interactive advertisement. The method further comprises, responsiveto determining that the current commercial segment is eligible forhosting the interactive advertisement, providing at least a portion ofthe interactive advertisement data. The at least a portion of theinteractive advertisement data provides access to the related contentobject. The commercial and access to the related content object areprovided for simultaneous display.

In another aspect of the invention, a system for providing aninteractive advertisement in association with a media presentation isprovided. In one embodiment, the system comprises at least one memoryand at least one processor. The system is configured to at least store acommercial identifier in association with an interactive advertisement.The commercial identifier uniquely identifies a commercial associatedwith the interactive advertisement. The interactive advertisement isassociated with interactive advertisement data comprising a relatedcontent identifier identifying a related content object. The system isfurther configured to monitor a linear broadcast to identify anindicator comprising a next commercial identifier. The next commercialidentifier identifies a next commercial that will be provided subsequentto a current video portion of the linear broadcast. Responsive toidentifying the indicator, the system is further configured to determinewhether the next commercial identifier is the same as the commercialidentifier associated with the interactive advertisement. Responsive todetermining that the next commercial identifier is the same as thecommercial identifier associated with the interactive advertisement, thesystem is further configured to determine whether a current commercialsegment is eligible for hosting the interactive advertisement.Responsive to determining that the current commercial segment iseligible for hosting the interactive advertisement, the system isfurther configured to provide at least a portion of the interactiveadvertisement data. The at least a portion of the interactiveadvertisement data provides access to the related content object and thecommercial and access to the related content object are provided forsimultaneous display.

In yet another aspect of the present invention, a computer programproduct for providing an interactive advertisement in association with amedia presentation is provided. In one embodiment, the computer programproduct comprises at least one non-transitory computer-readable storagemedium having computer-readable program code portions stored therein.The computer-readable program code portions comprise an executableportion configured to store a commercial identifier in association withan interactive advertisement. The commercial identifier uniquelyidentifies a commercial associated with the interactive advertisement.The interactive advertisement is associated with interactiveadvertisement data comprising a related content identifier identifying arelated content object. The computer read-able program code portionsfurther comprise an executable portion configured to monitor a linearbroadcast to identify an indicator comprising a next commercialidentifier. The next commercial identifier identifies a next commercialthat will be provided subsequent to a current video portion of thelinear broadcast. The computer-readable program code portions furthercomprise an executable portion configured to, responsive to identifyingthe indicator, determine whether the next commercial identifier is thesame as the commercial identifier associated with the interactiveadvertisement; an executable portion configured to, responsive todetermining that the next commercial identifier is the same as thecommercial identifier associated with the interactive advertisement,determine whether a current commercial segment is eligible for hostingthe interactive advertisement; and an executable portion configured to,responsive to determining that the current commercial segment iseligible for hosting the interactive advertisement, provide at least aportion of the interactive advertisement data. The at least a portion ofthe interactive advertisement data is configured to provide access tothe related content object. The commercial and access to the relatedcontent object are provided for simultaneous display.

In still another aspect of the present invention, a method fordetermining whether a commercial should be provided as an interactiveadvertisement is provided. According to one embodiment, the methodcomprises storing interactive advertisement data associated with aninteractive advertisement. The interactive advertisement data (a)identifies an associated commercial and (b) comprises at least onecharacteristic requirement identifying one or more characteristics thatmust be satisfied by a commercial segment for the interactiveadvertisement to be provided during the commercial segment. The methodfurther comprises receiving an indication that the associated commercialis to be provided during a first commercial segment and determiningwhether the one or more characteristics that must be satisfied by acommercial segment for the interactive advertisement to be providedduring the commercial segment are satisfied by the first commercialsegment. Responsive to determining that the one or more characteristicsthat must be satisfied by a commercial segment for the interactiveadvertisement to be provided during the commercial segment are satisfiedby the first commercial segment, providing at least a portion of theinteractive advertisement data for the first commercial segment, whereinthe associated commercial and at least a portion of the interactiveadvertisement data are provided for simultaneous display to a user.

In another aspect of the present invention, a system for determiningwhether a commercial should be provided as an interactive advertisementis provided. In one embodiment, the system comprises at least one memoryand at least one processor. The system is configured to at least storeinteractive advertisement data associated with an interactiveadvertisement, the interactive advertisement data (a) identifying anassociated commercial and (b) comprising at least one characteristicrequirement identifying one or more characteristics that must besatisfied by a commercial segment for the interactive advertisement tobe provided during the commercial segment. The system is furtherconfigured to receive an indication that the associated commercial is tobe provided during a first commercial segment and determine whether theone or more characteristics that must be satisfied by a commercialsegment for the interactive advertisement to be provided during thecommercial segment are satisfied by the first commercial segment.Responsive to determining that the one or more characteristics that mustbe satisfied by a commercial segment for the interactive advertisementto be provided during the commercial segment are satisfied by the firstcommercial segment, the system is configured to provide at least aportion of the interactive advertisement data for the first commercialsegment. The associated commercial and at least a portion of theinteractive advertisement data are provided for simultaneous display toa user.

In yet another aspect of the present invention, a computer programproduct for determining whether a commercial should be provided as aninteractive ad is provided. In one embodiment, the computer programproduct comprises at least one non-transitory computer-readable storagemedium having computer-readable program code portions stored therein.The computer-readable program code portions comprise an executableportion configured to store interactive advertisement data associatedwith an interactive advertisement, the interactive advertisement data(a) identifying an associated commercial and (b) comprising at least onecharacteristic requirement identifying one or more characteristics thatmust be satisfied by a commercial segment for the interactiveadvertisement to be provided during the commercial segment. Thecomputer-readable program code portions further comprise an executableportion configured to receive an indication that the associatedcommercial is to be provided during a first commercial segment and anexecutable portion configured to determine whether the one or morecharacteristics that must be satisfied by a commercial segment for theinteractive advertisement to be provided during the commercial segmentare satisfied by the first commercial segment. The computer-readableprogram code portions further comprise an executable portion configuredto responsive to determining that the one or more characteristics thatmust be satisfied by a commercial segment for the interactiveadvertisement to be provided during the commercial segment are satisfiedby the first commercial segment, provide at least a portion of theinteractive advertisement data for the first commercial segment. Theassociated commercial and at least a portion of the interactiveadvertisement data are provided for simultaneous display to a user.

In still another aspect of the present invention, a method for providingan interactive advertisement is provided. In one embodiment, the methodcomprises receiving interactive advertisement data, the interactiveadvertisement data comprising (a) a commercial identifier uniquelyidentifying a commercial associated with the interactive advertisementand (b) one or more related content tiles, each related content tile (i)associated with a related content identifier and (ii) configured toprovide a user with access to a related content object. The methodfurther comprises providing for simultaneous display, via a userinterface, of (a) the one or more related content tiles and (b) thecommercial; receiving input, via the user interface, indicating a userselection of a first related content tile of the one or more relatedcontent files; and providing for display, via the interface, of a firstrelated content object associated with the first related content tilewhile simultaneously displaying the commercial via the user interface.

In another aspect of the present invention, a system for providing aninteractive advertisement is provided. In one embodiment, the systemcomprises at least one memory and at least one processor. The system isconfigured to at least receive interactive advertisement data, theinteractive advertisement data comprising (a) a commercial identifieruniquely identifying a commercial associated with the interactiveadvertisement and (b) one or more related content tiles, each relatedcontent tile (i) associated with a related content identifier and (ii)configured to provide a user with access to a related content object.The system is further configured to provide for simultaneous display,via a user interface, of (a) the one or more related content tiles and(b) the commercial; receive input, via the user interface, indicating auser selection of a first related content tile of the one or morerelated content files; and provide for display, via the interface, of afirst related content object associated with the first related contenttile while simultaneously displaying the commercial via the userinterface.

In yet another aspect of the present invention, a computer programproduct for providing an interactive advertisement is provided. In oneembodiment, the computer program product comprising at least onenon-transitory computer-readable storage medium having computer-readableprogram code portions stored therein. The computer-readable program codeportions comprise an executable portion configured to receiveinteractive advertisement data, the interactive advertisement datacomprising (a) a commercial identifier uniquely identifying a commercialassociated with the interactive advertisement and (b) one or morerelated content tiles, each related content tile (i) associated with arelated content identifier and (ii) configured to provide a user withaccess to a related content object. The computer-readable program codeportions further comprise an executable portion configured to providefor simultaneous display, via a user interface, of (a) the one or morerelated content tiles and (b) the commercial; an executable portionconfigured to receive input, via the user interface, indicating a userselection of a first related content tile of the one or more relatedcontent files; and an executable portion configured to provide fordisplay, via the interface, of a first related content object associatedwith the first related content tile while simultaneously displaying thecommercial via the user interface.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

Having thus described the invention in general terms, reference will nowbe made to the accompanying drawings, which are not necessarily drawn toscale, and wherein:

FIG. 1 illustrates one embodiment of a system for producing andproviding a user with an interactive advertisement in association with amedia presentation, in accordance with one embodiment the presentinvention;

FIG. 2 is a schematic diagram of a provider system, in accordance withone embodiment of the present invention;

FIG. 3 is a system flow diagram illustrating the workflow in an examplemedia presentation and interactive advertisement system, in accordancewith one embodiment of the present invention;

FIGS. 4-12 each provide a flowchart illustrating process and operationsrelated to providing an interactive advertisement in association with amedia presentation, in accordance with an embodiment of the presentinvention;

FIG. 13 is a schematic diagram showing the layout of an interactive userinterface for experiencing an interactive advertisement and theassociated media presentation, in accordance with an embodiment of thepresent invention;

FIGS. 14A and 14B illustrate example layouts of an interactive userinterface for experiencing an interactive advertisement and theassociated media presentation, in accordance with various embodiments ofthe present invention;

FIGS. 15, 18A, 18B, and 20 each provide a flowchart illustratingprocesses and operations related to providing a user with an interactiveadvertisement in association with a media presentation, in accordancewith an embodiment of the present invention;

FIG. 16 is a partial view of an example interactive user interface forexperiencing an interactive advertisement, in accordance with anembodiment of the present invention;

FIG. 17 illustrates a variety of example enhanced content tiles, inaccordance with an embodiment of the present invention; and

FIGS. 19, 21, and 22 show various views of an example interactive userinterface for experiencing an interactive advertisement, in accordancewith an embodiment of the present invention.

DETAILED DESCRIPTION OF VARIOUS EMBODIMENTS

Various embodiments of the present invention now will be described morefully hereinafter with reference to the accompanying drawings, in whichsome, but not all embodiments of the inventions are shown. Indeed, theseinventions may be embodied in many different forms and should not beconstrued as limited to the embodiments set forth herein; rather, theseembodiments are provided so that this disclosure will satisfy applicablelegal requirements. The term “or” is used herein in both the alternativeand conjunctive sense, unless otherwise indicated. The terms“illustrative” and “exemplary” are used to be examples with noindication of quality level. Like numbers refer to like elementsthroughout.

I. Methods, Apparatus, Systems, and Computer Program Products

Embodiments of the present invention may be implemented in various ways,including as computer program products that comprise articles ofmanufacture. A computer program product may include a non-transitorycomputer-readable storage medium storing applications, programs, programmodules, scripts, source code, program code, object code, byte code,compiled code, interpreted code, machine code, executable instructions,and/or the like (also referred to herein as executable instructions,instructions for execution, computer program products, program code,and/or similar terms used herein interchangeably). Such non-transitorycomputer-readable storage media include all computer-readable media(including volatile and non-volatile media).

In one embodiment, a non-volatile computer-readable storage medium mayinclude a floppy disk, flexible disk, hard disk, solid-state storage(SSS) (e.g., a solid state drive (SSD), solid state card (SSC), solidstate module (SSM), enterprise flash drive, magnetic tape, or any othernon-transitory magnetic medium, and/or the like. A non-volatilecomputer-readable storage medium may also include a punch card, papertape, optical mark sheet (or any other physical medium with patterns ofholes or other optically recognizable indicia), compact disc read onlymemory (CD-ROM), compact disc-rewritable (CD-RW), digital versatile disc(DVD), Blu-ray disc (BD), any other non-transitory optical medium,and/or the like. Such a non-volatile computer-readable storage mediummay also include read-only memory (ROM), programmable read-only memory(PROM), erasable programmable read-only memory (EPROM), electricallyerasable programmable read-only memory (EEPROM), flash memory (e.g.,Serial, NAND, NOR, and/or the like), multimedia memory cards (MMC),secure digital (SD) memory cards, SmartMedia cards, CompactFlash (CF)cards, Memory Sticks, and/or the like. Further, a non-volatilecomputer-readable storage medium may also include conductive-bridgingrandom access memory (CBRAM), phase-change random access memory (PRAM),ferroelectric random-access memory (FeRAM), non-volatile random-accessmemory (NVRAM), magnetoresistive random-access memory (MRAM), resistiverandom-access memory (RRAM), Silicon-Oxide-Nitride-Oxide-Silicon memory(SONOS), floating junction gate random access memory (FJG RAM),Millipede memory, racetrack memory, and/or the like. In someembodiments, the non-volatile storage medium may be accessed remotely(e.g., via “the cloud”).

In one embodiment, a volatile computer-readable storage medium mayinclude random access memory (RAM), dynamic random access memory (DRAM),static random access memory (SRAM), fast page mode dynamic random accessmemory (FPM DRAM), extended data-out dynamic random access memory (EDODRAM), synchronous dynamic random access memory (SDRAM), doubledata/information rate synchronous dynamic random access memory (DDRSDRAM), double data/information rate type two synchronous dynamic randomaccess memory (DDR2 SDRAM), double data/information rate type threesynchronous dynamic random access memory (DDR3 SDRAM), Rambus dynamicrandom access memory (RDRAM), Twin Transistor RAM (TTRAM), Thyristor RAM(T-RAM), Zero-capacitor (Z-RAM), Rambus in-line memory module (RIMM),dual in-line memory module (DIMM), single in-line memory module (SIMM),video random access memory (VRAM), cache memory (including variouslevels), flash memory, register memory, and/or the like. It will beappreciated that where embodiments are described to use acomputer-readable storage medium, other types of computer-readablestorage media may be substituted for or used in addition to thecomputer-readable storage media described above.

As should be appreciated, various embodiments of the present inventionmay also be implemented as methods, apparatus, systems, computingdevices, computing entities, and/or the like. As such, embodiments ofthe present invention may take the form of an apparatus, system,computing device, computing entity, and/or the like executinginstructions stored on a computer-readable storage medium to performcertain steps or operations. Thus, embodiments of the present inventionmay also take the form of an entirely hardware embodiment, an entirelycomputer program product embodiment, and/or an embodiment that comprisescombination of computer program products and hardware performing certainsteps or operations.

Embodiments of the present invention are described below with referenceto block diagrams and flowchart illustrations. Thus, it should beunderstood that each block of the block diagrams and flowchartillustrations may be implemented in the form of a computer programproduct, an entirely hardware embodiment, a combination of hardware andcomputer program products, and/or apparatus, systems, computing devices,computing entities, and/or the like carrying out instructions,operations, steps, and similar words used interchangeably (e.g., theexecutable instructions, instructions for execution, program code,and/or the like) on a computer-readable storage medium for execution.For example, retrieval, loading, and execution of code may be performedsequentially such that one instruction is retrieved, loaded, andexecuted at a time. In some exemplary embodiments, retrieval, loading,and/or execution may be performed in parallel such that multipleinstructions are retrieved, loaded, and/or executed together. Thus, suchembodiments can produce specifically-configured machines performing thesteps or operations specified in the block diagrams and flowchartillustrations. Accordingly, the block diagrams and flowchartillustrations support various combinations of embodiments for performingthe specified instructions, operations, or steps.

II. General Overview

Embodiments of the present invention provide methods, apparatus,systems, computer program products, computing devices, computingentities, and/or the like for providing users with an interactiveadvertisement in association with a media presentation. In variousembodiments, an interactive advertisement may comprise a commercial(e.g., video and/or audio content that is associated with a brand,product, and/or the like) that is presented simultaneously with userselectable options for viewing additional/related data/information orcontent associated with the content of the commercial and/or options fora user to interact with information, content, applications, retailers,and/or the like related to the content of the commercial. In variousembodiments, the media presentation may be an enhanced mediapresentation, some examples of which are described in U.S. applicationSer. No. 14/522,739. The disclosure provided herein relates to a widevariety of interactive advertisements; however, the concepts disclosedherein will be exemplified via discussion of providing an interactiveadvertisement in association with a media presentation (e.g., anenhanced media presentation that is a television show, such as anenhanced news show or sporting event). However, as will be recognized,such concepts can be applied to a variety of formats and environments.

In various embodiments, an interactive advertisement may be provided toa user in association with a live or on demand media presentation. Invarious embodiments, the live or on demand media presentation may bedivided into segments, wherein each segment represents a period of timein the media event (e.g., show or event). When a user is viewing themedia presentation via the provided user interface, a rundown may bedisplayed via the user interface. The rundown may be populated bysegment tiles representing the segments of the media presentation beingwatched. Segment tiles for other enhanced news shows may also bedisplayed in a rundown viewer. In various embodiments, the rundown mayinclude an interactive advertisement rundown tile. For example, afterand/or during the airing of an interactive advertisement, an interactiveadvertisement rundown tile may be inserted into the rundown. Thus, therundown may be configured to provide the user with a visual and/orinteractive mechanism of selecting segments for viewing. One or morerelated content (R.C.) objects may be associated with each segmentand/or interactive advertisement. Related content objects may also bereferred to as extended or enhanced content objects. An R.C. object maybe any type of media, including audio, videos, text, images, graphics,articles, photos, photo galleries, video galleries, infographics, maps,polls, guest biographies, uniform resource identifiers (URIs), tweets orother social media post, blog posts, and/or the like. Each R.C. objectassociated with an interactive advertisement may be configured toenhance a user's experience of the commercial/advertising content byproviding additional data/information related to the interactiveadvertisement and/or allowing the user to interact with content relatedto the interactive advertisement. Thus, the R.C. objects associated withthe interactive advertisement may facilitate user interaction with theadvertisement content and/or the like. In various embodiments, R.C.objects associated with a segment or interactive advertisement provideeditorial content. In some embodiments, an R.C. object associated with asegment may provide an advertisement or a promotional message. Invarious embodiments, a ticker may also be provided that may beconfigured to provide the user with an interactive streaming of, forexample, current news headlines, relevant statistics, and/or the like.

Various system architectures that may be used in accordance with thepresent invention will now be described herein.

III. Exemplary System Architecture

FIG. 1 illustrates one embodiment of a system that may implement thepresent invention. In this particular embodiment, the illustrated systemmay include one or more content distribution/delivery networks (CDNs)10, one or more R.C. systems 20, one or more user computing entities 30,one or more digital commercial systems 40, one or more linear commercialsystems 60, and one or more provider networks/systems 200, and/or thelike. The one or more CDNs 10, the one or more R.C. systems 20, the oneor more user computing entities 30, and the one or more providernetworks/systems 200 may communicate with each other and/or a variety ofother computing entities via one or more wired or wireless networks 50.Although described separately, it will be recognized that two or more ofthe above entities can be combined or included in a single platform.

Content Distribution/Delivery Networks 10

In various embodiments, the one or more CDNs 10 may comprise networksconfigured for distributing media content. Generally, the term “content”may refer to any type of media—audio, videos, datacasts, music, text,images, URIs, surveys, graphics, articles, photos, photo galleries,video galleries, infographics, maps, polls, guest biographies, tweets orother social media, blog posts, and/or the like. For example, contentmay include television broadcasts (e.g., live local newscasts),television programs (e.g., The Office), sporting events, movies (e.g.,video-on-demand (VOD)), datacasts, music, images, videos, text,webpages, and/or the like. Thus, the CDN 10 may be configured forproviding a user with media content via a variety ofdelivery/distribution networks, such as via an over-the-air contentdelivery/distribution network, a linear content delivery/distributionnetwork, a cable content delivery/distribution network, a satellitecontent delivery/distribution network, an Internet Protocol (IP) basedcontent delivery/distribution network, and/or the like.

Over-the-Air Content Delivery/Distribution Network

An over-the-air (OTA) CDN 10 can be used in conjunction with embodimentsof the present invention. The OTA CDN 10 may be owned and/or operated bya broadcaster (e.g., KCRG, KFXA, KFXB, KGAN, KIIN, KPXR, KRIN, KWKB,KWWF, and/or KWWL) and associated with a broadcast area (e.g., CedarRapids-Waterloo-Iowa City-Dubuque broadcast area). Broadcast areas maybe designated market areas (DMAs), zip codes, block groups, censustracts, cartographic levels, government-established areas/zones,geographic areas, and/or the like. As will be recognized, a broadcastermay have one or more OTA CDNs 10 depending on the geographic area (e.g.,DMA, zip code, block group, census tract, cartographic level,government-established area/zone, geographic area, and/or the like) thebroadcast area includes.

An OTA CDN 10 may include various components to transmit/broadcastcontent and/or data/information via an OTA broadcast (e.g., an OTAbroadcast signal) to be received by one or more distribution devices105. In one embodiment, the OTA CDN 10 may include one or more channelcoding elements, one or more modulation elements, and one or moretransmitters. Although not shown, the OTA CDN 10 may also includevarious other components, such as audio subsystems, video subsystems,multiplexers, exciters, drivers, amplifiers, network interfaces,processing elements, and/or the like. Via these elements, for instance,the OTA CDN 10 can transmit/broadcast OTA broadcasts (comprising contentand/or data) within a broadcast area. The OTA CDN 10 maytransmit/broadcast the broadcast (e.g., OTA broadcast) using a varietyof standards and protocols, such as Advanced Television SystemsCommittee (ATSC), Terrestrial Integrated Services Digital Broadcasting(ISDB-T), Terrestrial Digital Multimedia Broadcasting (T-DMB), DigitalVideo Broadcasting—Terrestrial (DVB-T), Digital VideoBroadcasting—Handheld (DVB-H), Digital Terrestrial Multimedia Broadcast(DTMB), Satellite Terrestrial Interactive Multi-service Infrastructure(STiMi), National Television System Committee (NTSC) standards andprotocols, and/or the like.

It will be appreciated that one or more of a CDN's 10 components andother broadcaster components may be located remotely from one another.Furthermore, one or more of the components may be combined andadditional components performing functions described herein may beincluded.

Cable Content Delivery/Distribution Network

Although not shown, a cable CDN 10 (also referred to as a CDN 10) may beused with embodiments of the present invention. A cable CDN 10 mayinclude various components to transmit/broadcast content and/ordata/information via the cable provider's CDN 10 to the cable provider'ssubscribers. For example, in various embodiments, the cable CDN 10 mayinclude a network operations center, a cable modem termination system,and a headend to transmit cable broadcasts (e.g., digital cable signals)through the cable provider's CDN 10 to user computing entities 30. Thus,user computing entities 30 may communicate with a headend over adistribution network.

To perform such functions, the cable CDN 10 may include variouscomponents, such as audio subsystems, video subsystems, multiplexers,switches, encoders, satellite receivers and antennae, networkinterfaces, decoding elements, encoding elements, processing elements,transmitting elements, modulation elements, and/or the like. The cableCDN 10 may be capable of receiving content and/or data/informationand/or transmitting content and/or data/information (e.g., transmitbroadcast signals in a one-to-many or broadcast configuration) using avariety of standards and protocols to user computing entities 30,including those described with regard to the OTA CDN 10 and/or furtherincluding various versions of data/information over cable serviceinterface specification (DOCSIS).

Satellite Content Delivery/Distribution Network

Although not shown, a satellite CDN 10 (also referred to as a CDN 10)may be used with embodiments of the present invention. A satellite CDN10 may include various components to transmit/broadcast content and/ordata/information (e.g., transmit broadcast signals in a one-to-many orbroadcast configuration) via the satellite provider's CDN 10 to usercomputing entities 30 (e.g., subscribers). For example, in variousembodiments, the satellite CDN 10 may include uplink facilities (withtransmitting antennae), satellites (with transponders), receivingsatellite dishes, and/or user computing entities 30. Thus, the satelliteCDN 10 can transmit/broadcast satellite broadcasts (comprising contentand/or data) to user computing entities 30 using a variety of standardsand protocols, such as those described with regard to the OTA CDN 10and/or further including direct broadcast satellite (DBS), televisionreceive only (TVRO), and/or the like.

IP-Based Delivery/Distribution Network

Although not shown, an IP-based CDN 10 (also referred to as a CDN 10)may be used with embodiments of the present invention. An IP-based CDN10 may include various components to transmit/broadcast content and/ordata/information (e.g., transmit broadcast signals in a one-to-many orbroadcast configuration) via the provider's CDN 10 to user computingentities 30 (e.g., subscribers). Thus, the IP-based CDN 10 cantransmit/broadcast broadcasts (comprising content and/or data) to usercomputing entities 30 using a variety of standards and protocols, suchas those described previously.

Provider System 200

Herein the term “provider” is used to indicate any entity, individual,organization, company, group or the like that provides or assists inproviding one or more users with at least one interactive advertisementin association with a media presentation. The term “production staff” isused to indicate any individual involved with the production of at leastone interactive advertisement and/or the associated media presentation.The term “user” is used herein to indicate any individual, family,entity, organization, company, group, and/or the like that accesses,receives, views, and/or experiences at least one interactiveadvertisement and/or at least a portion of an associated mediapresentation provided by the provider. In some embodiments, the user mayaccess, receive, view, and/or experience at least one media presentationfrom the provider via a paid or unpaid subscription service for example.

In various embodiments, a provider system 200 may be configured toprovide production staff (e.g., operating an appropriate computingentity) with an interactive user interface configured for producing atleast one media presentation. The provider system 200 may be furtherconfigured to provide at least one media presentation to at least oneuser. The media presentation may be in the form of a live stream of themedia presentation or an on demand stream of the media presentation(e.g., Video on Demand (VOD) or the like). The provider system 200 maybe further configured to provide at least one interactive advertisementin association with the at least one media presentation.

In various embodiments, the provider system 200 is a system operated by,on behalf of, or in association with a media presentation provider toprovide at least one media presentation (e.g., an enhanced mediapresentation) and any associated interactive advertisements to one ormore users. In general, the terms computing entity, network, networkentity, entity, device, system, and/or similar words used hereininterchangeably may refer to, for example, one or more computers,computing entities, desktops, mobile phones, tablets, phablets,notebooks, laptops, distributed systems, watches, glasses, key fobs,radio frequency identification (RFID) tags, ear pieces, scanners,televisions, dongles, cameras, wristbands, wearable items, kiosks, inputterminals, servers or server networks, blades, gateways, switches,processing devices, processing entities, set-top boxes, relays, routers,network access points, base stations, the like, and/or any combinationof devices or entities adapted to perform the functions, operations,and/or processes described herein. Such functions, operations, and/orprocesses may include, for example, transmitting, receiving, operatingon, processing, displaying, storing, determining/identifying,creating/generating, monitoring, evaluating, comparing, and/or similarterms used herein interchangeably. In one embodiment, these functions,operations, and/or processes can be performed on data/information,content, information, and/or similar terms used herein interchangeably.

FIG. 2 provides a schematic diagram of an example provider system 200.The provider system 200 comprises a processor 210, such as one or moreprocessing elements, which may include complex programmable logicdevices (CPLDs), microprocessors, multi-core processors, coprocessingentities, application-specific instruction-set processors (ASIPs),and/or controllers or other processing devices or circuitry. The termcircuitry may refer to an entirely hardware embodiment or a combinationof hardware and computer program products. Thus, the processor 210 maybe embodied as integrated circuits, application specific integratedcircuits (ASICs), field programmable gate arrays (FPGAs), programmablelogic arrays (PLAs), hardware accelerators, other circuitry, and/or thelike. As will therefore be understood, the processor 210 may beconfigured for a particular use or configured to execute instructionsstored in volatile or non-volatile media or otherwise accessible to theprocessor 210. As such, whether configured by hardware or computerprogram products, or by a combination thereof, the processor 210 may becapable of performing steps or operations according to embodiments ofthe present invention, such as the embodiments illustrated in FIG. 4,when configured accordingly. The processor 210 is used to executesoftware instructions for carrying out the defined steps of the methodof the various embodiments of the present invention. The processor 210communicates using a data/information bus 201 that is used to conveydata/information and program instructions, typically, between theprocessor and memory 216.

The provider system 200 further includes memory 216, which may comprisenon-volatile media (also referred to as non-volatile storage, memory,memory storage, memory circuitry and/or similar terms used hereininterchangeably). In one embodiment, the non-volatile storage or memorymay include one or more non-volatile storage or memory media asdescribed above, such as hard disks, ROM, PROM, EPROM, EEPROM, flashmemory, MMCs, SD memory cards, Memory Sticks, CBRAM, PRAM, FeRAM, NVRAM,MRAM, RRAM, SONOS, FJG RAM, Millipede memory, racetrack memory, and/orthe like. As will be recognized, the non-volatile storage or memorymedia may store databases, database instances, database managementsystems, data/information, applications, programs, program modules,scripts, source code, object code, byte code, compiled code, interpretedcode, machine code, executable instructions, and/or the like. Such codemay include the production module 230, interfacing module 250, videomodule 260, content broker module 270, and/or client module 35 (shown inFIG. 3). The terms database, database instance, database managementsystem, and/or similar terms used herein interchangeably may refer to astructured collection of records or data/information that is stored in acomputer-readable storage medium, such as via a relational database,hierarchical database, and/or network database.

In at least one embodiment, the provider system 200 may further includeor be in communication with volatile media (also referred to as volatilestorage, memory, memory storage, memory circuitry and/or similar termsused herein interchangeably). In one embodiment, the volatile storage ormemory may also include one or more volatile storage or memory media asdescribed above, such as RAM, DRAM, SRAM, FPM DRAM, EDO DRAM, SDRAM, DDRSDRAM, DDR2 SDRAM, DDR3 SDRAM, RDRAM, RIMM, DIMM, SIMM, VRAM, cachememory, register memory, and/or the like. As will be recognized, thevolatile storage or memory media may be used to store at least portionsof the databases, database instances, database management systems,data/information, applications, programs, program modules, scripts,source code, object code, byte code, compiled code, interpreted code,machine code, executable instructions, and/or the like being executedby, for example, the processor 210. Thus, the databases, databaseinstances, database management systems, data/information, applications,programs, program modules, scripts, source code, object code, byte code,compiled code, interpreted code, machine code, executable instructions,and/or the like may be used to control certain aspects of the operationof the provider system 200 with the assistance of the processor 210 andoperating system 220, production module 230, interfacing module 250,video module 260, content broker module 270, and/or client module 35.

As indicated, a number of program modules may be stored by thenon-volatile and/or volatile memory. Such program modules may includethe production module 230, interfacing module 250, video module 260,content broker module 270, and/or client module 35. Those skilled in theart will appreciate that other modules may be present in RAM 217 toeffectuate the various embodiments of the present invention.Furthermore, rather than described modules, other modules may be used orembodiments may not be modular.

In various embodiments, memory 216 can be considered primary memory suchas RAM memory or other forms which retain the contents only duringoperation, or it may be a non-volatile memory, such as ROM, EPROM,EEPROM, FLASH, or other types of memory that retain the memory contents.The memory 216 could also be secondary memory, such as disk storage,that stores a relatively large amount of data/information. The memorymay also comprise any application program interface, system, librariesand any other data/information by the processor to carry out itsfunctions. ROM 215 is used to store a basic input/output system 226(BIOS), containing the basic routines that help to transferdata/information between components of the provider system 200,including the production module 230, interfacing module 250, videomodule 260, content broker 270, and/or the operating system 220. In someembodiments, the disk storage may communicate with the processor 210using an I/O bus instead of a dedicated bus. The secondary memory may bea floppy disk, hard disk, compact disk, DVD, or any other type of massstorage type known to those skilled in the computer arts.

In addition, the provider system 200 includes at least one storagedevice 213, such as a hard disk drive, a floppy disk drive, a CD-ROMdrive, or optical disk drive, for storing data/information on variouscomputer-readable media, such as a hard disk, a removable magnetic disk,or a CD-ROM disk. As will be appreciated by one of ordinary skill in theart, each of these storage devices 213 is connected to the system bus201 by an appropriate interface. It is important to note that thecomputer-readable media described above could be replaced by any othertype of computer-readable media known in the art. Such media include,for example, memory sticks (e.g., USB memories), magnetic cassettes,flash memory cards, digital video disks, and/or the like.

As indicated, in one embodiment, the provider system 200 may alsoinclude one or more communications interfaces 208 for communicating withvarious computing entities, such as by communicating data/information,content, information, and/or similar terms used herein interchangeablythat can be transmitted, received, operated on, processed, displayed,stored, and/or the like. For instance, the provider system 200 may be incommunication with one or more R.C. host systems 20, one or more digitalcommercial systems 40, and/or one or more user computing entities 30 viavarious wired or wireless network 50. Such communication may be executedusing a wired data/information transmission protocol, such as fiberdistributed data/information interface (FDDI), digital subscriber line(DSL), Ethernet, asynchronous transfer mode (ATM), frame relay, DOCSIS,Programming Metadata Communication Protocol (PMCP), or any other wiredtransmission protocol. Similarly, the provider system 200 may beconfigured to communicate via wireless external communication networksusing any of a variety of protocols, such as general packet radioservice (GPRS), Universal Mobile Telecommunications System (UMTS), CodeDivision Multiple Access 2000 (CDMA2000), CDMA2000 1× (1×RTT), WidebandCode Division Multiple Access (WCDMA), Time Division-Synchronous CodeDivision Multiple Access (TD-SCDMA), Long Term Evolution (LTE), EvolvedUniversal Terrestrial Radio Access Network (E-UTRAN), Evolution-DataOptimized (EVDO), High Speed Packet Access (HSPA), High-Speed DownlinkPacket Access (HSDPA), IEEE 802.11 (Wi-Fi), 802.16 (WiMAX), ultrawideband (UWB), infrared (IR) protocols, Bluetooth protocols, wirelessuniversal serial bus (USB) protocols, any other wireless protocol,and/or any other appropriate communications protocol. In variousembodiments, the provider system 200 may be configured to communicatewith various computing entities to provide at least one mediapresentation (e.g., an enhanced media presentation) to a user computingentity 30.

Various data/information is input by a user or production staff member(e.g., operating an appropriate computing entity) to the provider system200 via the network interface 208 and/or input/output device 204. Thisinput data/information may include data/information related to a mediapresentation, enhanced content associated with a media presentation,metadata or other data/information associated with a media presentation,data/information associated with one or more users, or otherinformation. This input data/information may vary, however, depending onthe configuration and informational requirements of the provider system200.

As mentioned above, the provider system 200 also includes aninput/output device 204 for receiving and displaying data/information.The provider system 200 may include or be in communication with one ormore input elements, such as a keyboard input, a mouse input, a touchscreen/display input, audio input, pointing device input, joystickinput, keypad input, and/or the like, as indicated by input/outputdevice 204. The provider system 200 may also include or be incommunication with one or more output elements, as indicated byinput/output device 204, such as audio output, video output,screen/display output, motion output, movement output, and/or the like.

The provider system 200 may be configured to facilitate production andprovide users with an interactive advertisement in association with amedia presentation (e.g., an enhanced media presentation). The providersystem 200 may further be configured to receive one or more R.C. objectsfrom one or more R.C. host systems 20, and provide a media presentationto one or more user computing entities 30 such that the mediapresentation and any associated interactive advertisements may bedisplayed via a user interface that may be provided by client module 35.In various embodiments, the provider system 200 may be configured torequest and/or receive a commercial list for an upcoming commercialbreak/segment from a digital commercial system 40 and/or to monitor alinear video broadcast for tags (or other indicia) identifying upcomingcommercials, and/or the like. The provider system 200 may be furtherconfigured to provide production staff (e.g., operating an appropriatecomputing entity) with an interactive production interface for use inproducing the media presentation. The provider system 200 may be furtherconfigured to complete processes related to producing the mediapresentation and providing any associated interactive advertisements.

Those skilled in the art will recognize that many other alternatives andarchitectures are possible and can be used to practice variousembodiments of the invention. The embodiment illustrated in FIG. 2 canbe modified in different ways or incorporated within a network and bewithin the scope of the invention. For example, one or more componentsof the provider system 200 may be located remotely from other providersystem 200 components, such as in a distributed system. Furthermore, oneor more of the components may be combined and additional componentsperforming functions described herein may be included in the providersystem 200. Thus, the provider system 200 can be adapted to accommodatea variety of needs and circumstances.

R.C. Host System 20

In various embodiments, the R.C. host system 20 may be configured forstoring, hosting and/or providing one or more R.C. objects and/ordata/information related to one or more R.C. objects that can each beassociated with one or more media presentations and/or interactiveadvertisements. In various embodiments, an R.C. host system 20 is anysystem hosting one or more R.C. objects and/or data/informationassociated with one or more R.C. objects that each can be associatedwith one or more media presentations and/or interactive advertisements.In one embodiment, the R.C. host system 20 may include one or morecomponents that are functionally similar to those of the provider system200 or the CDNs 10. For example, in one embodiment, the R.C. host system20 may include one or more processing elements, one or more displaydevice/input devices, volatile and non-volatile storage or memory,and/or one or more communications interfaces. The R.C. host system 20may also comprise various other systems. In particular, the R.C. hostsystem 20 may include components configured to store and/or host one ormore R.C. objects and/or associated data/information, provide one ormore R.C. objects and/or associated data/information to the providersystem 200, and/or the like. The R.C. host system 20 may be incommunication with the provider system 200, and/or other computingdevices, via one or more wireless or wired networks 50. In variousembodiments, the R.C. host system 20 of an R.C. objects associated withan interactive advertisement may be operated by and/or on behalf of anentity responsible for at least some of the content of the interactiveadvertisement (e.g., the advertiser, an advertising agency, and/or thelike).

User Computing Entity 30

In various embodiments, the user computing entity 30 may be configuredto receive at least one interactive advertisement in association with amedia presentation (and associated interactive advertisementdata/information and/or data/information associated with the mediapresentation) and provide the user with the media presentation. The usercomputing entity 30 is any system used by a user to receive, view,and/or experience at least one interactive advertisement in associationwith a media presentation. For example, as described above, a usercomputing entity 30 may be one or more computers, mobile phones, gamingconsoles (e.g., Xbox, Play Station, Wii), desktops, tablets, notebooks,phablets, set-top devices in communication with a television or otherdisplay device (e.g., projector or the like), smart televisions,laptops, wearable computer, and/or any combination of devices orentities adapted to perform the functions, operations, and/or processesdescribed herein. In one embodiment, the user computing entity 30 maycomprise a combination of two or more computing devices noted aboveand/or other computing devices. For example, a user computing entity 30may comprise a set top box “paired” with a tablet.

In one embodiment, the user computing entity 30 may include one or morecomponents that are functionally similar to those of the provider system200. In one embodiment, the user computing entity 30 may include one ormore processing elements, one or more display device/input devices,volatile and non-volatile storage or memory, and/or one or morecommunications interfaces. The user computing entity 30 may alsocomprise various other systems. In particular, the user computing entity30 may include components configured to receive an interactiveadvertisement in association with a media presentation and/or relateddata/information with audio, visual, and/or other output forexperiencing the interactive advertisement in association with the mediapresentation, and/or the like. The user computing entity 30 may also bein communication with a variety of computing entities.

In various embodiments, the user computing entity 30 may include orotherwise be in communication with a variety of input devices that maybe configured to receive input from a user such that a user may controlhis/her experience of the interactive advertisement in association withthe media presentation. For example, in some embodiments, the usercomputing entity 30 may include or be in communication with a pointingdevice such as a computer mouse, infrared pointing device, motiondetecting device, and/or the like. In other embodiments, the usercomputing entity 30 may include or be in communication with a joy stick,remote control, handheld controller, and/or the like. Thus, the usercomputing entity 30 may be configured to receive user input through avariety of input approaches and techniques.

Digital Commercial System 40

In various embodiments, the digital commercial system 40 may beconfigured for determining/identifying the commercials to beplayed/provided/provided during one or more upcoming commercialbreak/segments and inserting the commercials into the video stream (orproviding them for insertion) received by the user computing entity 30.For example, the digital commercial system 40 may be configured toprovide one or more commercials via digital commercial insertionmethods. In various embodiments, the digital commercial system 40 isconfigured to provide a list or schedule of commercials to beplayed/provided/provided during an upcoming commercial break/segment tothe provider system 200. In one embodiment, the digital commercialsystem 40 may include one or more components that are functionallysimilar to those of the provider system 200 or the CDNs 10. For example,in one embodiment, the digital commercial system 40 may include one ormore processing elements, one or more display device/input devices,volatile and non-volatile storage or memory, and/or one or morecommunications interfaces. The digital commercial system 40 may alsocomprise various other systems. In particular, the digital commercialsystem 40 may include components configured to storecommercial/advertising content, data/information (e.g., metadata)associated with commercial/advertising content, providecommercial/advertising content and/or associated data/information to theprovider system 200, and/or the like. The digital commercial system 40may be in communication with the provider system 200, and/or othercomputing devices, via one or more wireless or wired networks 50. Invarious embodiments, the digital commercial system 40 is a module of theproduction system 200.

Linear Commercial System 60

In various embodiments, the linear commercial system 60 may beconfigured for determining/identifying the commercials to beplayed/provided/provided during one or more upcoming commercialbreak/segments and inserting the commercials (or providing them forinsertion) into the linear broadcast received by the user computingentity 30. For example, in various embodiments, the linear commercialsystem 60 may be configured to provide one or more commercials vialinear and/or dynamic commercial insertion methods. In variousembodiments, the linear commercial system 60 is configured to embed oneor more tags (or other indicia) into a video stream to be provided via alinear broadcast, and/or provide commercial identifying data/informationin association with commercial/advertising content. In one embodiment,the linear commercial system 60 may include one or more components thatare functionally similar to those of the provider system 200 or the CDNs10. For example, in one embodiment, the linear commercial system 60 mayinclude one or more processing elements, one or more displaydevice/input devices, volatile and non-volatile storage or memory,and/or one or more communications interfaces. The linear commercialsystem 60 may also comprise various other systems. In particular, thelinear commercial system 60 may include components configured to storecommercial/advertising content, data/information (e.g., metadata)associated with commercial/advertising content, providecommercial/advertising content and/or associated data/information via alinear broadcast, and/or the like. The linear commercial system 60 maybe in communication with the provider system 200, and/or other computingdevices, via one or more wireless or wired networks 50 and/or CDN 10. Invarious embodiments, the linear commercial system is a module of theproduction system 200.

IV. Exemplary System Operation

Reference will now be made to FIGS. 3-13, 14A, 14B, 15-17, 18A, 18B, and19-22. FIG. 3 is a system flow diagram illustrating the workflow in anexample media presentation system configured to provide at least oneinteractive advertisement to at least one user, in accordance with oneembodiment of the present invention. FIGS. 4-12 each provide a flowchartillustrating processes and operations related to providing aninteractive advertisement in association with a media presentation(e.g., an enhanced media presentation), in accordance with an embodimentof the present invention. FIG. 13 is a schematic diagram showing thelayout of an interactive user interface for experiencing a mediapresentation (e.g., an enhanced media presentation) and any associatedinteractive advertisements, in accordance with an embodiment of thepresent invention. FIGS. 14A and 14B illustrate various layouts of aninteractive user interface for experiencing a media presentation, inaccordance with an embodiment of the present invention. FIGS. 15, 18A,18B and 21 each provide a flowchart illustrating processes andoperations related to providing a user with an interactive advertisementin association with a media presentation, in accordance with anembodiment of the present invention. FIG. 16 is a partial view of anexample interactive user interface for experiencing an interactiveadvertisement in association with a media presentation, in accordancewith an embodiment of the present invention. FIG. 17 illustrates avariety of example R.C. tiles, buttons, fields, icons, images,indicators, controls, functions, and/or similar words used hereininterchangeably, in accordance with an embodiment of the presentinvention. And FIGS. 19, 20, and 22 show various views of an exampleinteractive user interface for experiencing an interactive advertisementin association with a media presentation, in accordance with anembodiment of the present invention.

In various embodiments, the production module 230 may be configured toprovide production staff (e.g., operating an appropriate computingentity) with an interactive interface for producing a media presentation(e.g., an enhanced media presentation) with which one or moreinteractive advertisements may be associated. In various embodiments, aninteractive advertisement may comprises a commercial (e.g., video and/oraudio content that is associated with a brand, product, and/or the like)that is presented simultaneously with user selectable options forviewing additional/related data/information or content associated withthe content of the commercial and/or options for a user to interact withinformation, content, applications, retailers, and/or the like relatedto the content of the commercial. The terms advertisement, commercial,and similar other words are used herein interchangeably. For example, aninteractive advertisement featuring a commercial for a digital cameramay be presented simultaneously with access to an article that includesa review of the camera, an image gallery of images taken with or of thecamera, a video showing how to use the camera, an application to aid theuser in finding local camera shops that sell that brand of camera, avideo game in which the user captures action shots with the camera togain points, and/or the like. In various embodiments, an interactiveadvertisement is provided in association with a media presentation. Forexample, one commercial during a commercial break/segment of an enhancedmedia presentation may be an interactive advertisement.

As noted, in various embodiments, the production module 230 may beconfigured to provide production staff (e.g., operating an appropriatecomputing entity) with an interactive interface for producing a mediapresentation and providing an interactive advertisement. Further,although the following is described in the context of production staffand/or users manually performing certain tasks by operating computingentities, such tasks may be performed in a semi-automatic orfully-automatic manner. Thus, in instances where the following describesproduction staff or users performing tasks, it will be recognized thatappropriate computing entities can perform the same in a semi-automaticor fully-automatic manner. In the illustrated embodiment, the productionmodule 230 may comprises a show editor 232, a rundown manager 234, anR.C. manager 236, and an interactive advertisement manager 238. The showeditor 232 may be configured to manage the metadata related to a show(e.g., show title, show description, show logo, etc.). The rundownmanager 234 may provide the production staff (e.g., operating anappropriate computing entity) with a tool for pre-populating a rundownwith show segments, managing metadata associated with each segment,and/or the like. The R.C. manager 236 may be configured to associate oneor more R.C. objects and/or data/information associated with one or moreR.C. objects each with one or more segments. Additionally, theinteractive advertisement manager 238 may be configured to manage themetadata associated with an interactive advertisement (e.g., uniquecommercial identifiers, interactive advertisement identifiers,associated R.C. objects, associated sponsorship packagedata/information, and/or the like). The interactive advertisementmanager 238 may be further configured to request and/or receive a listor schedule of commercials to be digitally inserted in or as an upcomingcommercial break/segment, monitor a linear broadcast for tags (or otherindicia) identifying an upcoming commercial, determining/identifyingwhether a commercial should be provided as an interactive advertisement,and/or the like.

The show and/or sets of segment data/information and/or interactiveadvertisement data/information managed via the production module 230 maybe passed to the interfacing module 250 configured to provide aninterface between the provider system 200 and the user computing entity30. Particularly, the interfacing module 250 can provide an applicationprogramming interface (API) between the production module 230 and theclient module 35. In various embodiments, the interfacing module 250 mayalso service as an API between a ticker module configured for providingticker data/information and the client module 35. For example, theticker module may be configured to receive, aggregate, and/or manageticker data/information (e.g., a set of current headlines and/or thelike).

The video module 260 may be configured to receive live or pre-filmedvideo data/information (e.g., video, slide show, sound track, collectionof image data/information, one or more commercials, and/or the like). Invarious embodiments, the video module 260 may be configured to receivevideo data/information that has already been edited. The video module260 may comprise an encoder 262 and a packager 264. The encoder 262 maybe configured to encode the video data/information in accordance withone of various formats, such as those described above. The packager 264may be configured to provide or embed tags (or other indicia) comprisingmetadata to each video segment (e.g., the video data/informationassociated with a particular segment or commercial) and otherwisepackage each video segment in preparation for providing the videosegment to the CDN 10. The CDN 10 may be configured to provide the videosegments to the user computing entity 30 (e.g., client module 35).

In various embodiments, a user may provide input indicating the userwould like to view an R.C. object that is part of an interactiveadvertisement (or an associated enhanced media presentation). Forexample, the user may select an R.C. tile that is part of an interactiveadvertisement via the interactive user interface, as will be discussedin greater detail below. The client module 35 may pass the request forthe R.C. object to the content broker module 270. The content brokermodule 270 may then request the R.C. object from the R.C. host system20. In various embodiments, upon receiving the R.C. object, the contentbroker module 270 may normalize the R.C. object, as discussed in greaterdetail below, and pass the normalized R.C.

object to the client module 35 of the user computing entity 30. Theclient module 35 may then provide, present, display, and/or similarwords used herein interchangeably the R.C. object to the user (e.g., viaan appropriate computing entity).

In various embodiments, digital or linear commercials may be inserted(or provided for insertion) or otherwise provided into a video stream.In various embodiments, the digital commercial system 40 is configuredto perform digital commercial insertion, as is commonly known andunderstood in the art. The digital commercial system 40 may be furtherconfigured to provide a list or schedule of commercials to be providedas an upcoming commercial break/segment, perhaps in response to arequest from the interactive advertisement manager 238. In variousembodiments, the linear commercial system 60 may be configured to insertand/or provide commercials to a linear broadcast as is commonly knownand understood in the art. The linear commercial system 60 may befurther configured to provide data/information regarding the one or morecommercials of a commercial break/segment via one or more tags (or otherindicia) encoded into the linear broadcast feed.

FIG. 4 provides a high level flowchart of operations performed toproduce and provide a user with a media presentation (e.g., an enhancedmedia presentation), during which, or otherwise associated therewith, aninteractive advertisement may be provided. Particularly, FIG. 4illustrates operations performed to produce an episode of an enhancednews show. At step 402, one or more members of the production staff(e.g., operating an appropriate computing entity) may use the productionmodule 230 to create and manage a show episode and the segments thatmake up the show episode. For example, one or more R.C. objects may beassociated with a segment (and/or an interactive ad). At step 404, theshow episode may be filmed and edited or such may be performed via alive or delayed live feed of a show. The video data/information may thenbe provided to the video module 260 to be encoded, packaged, and/orprocessed using a variety of other processing steps. At step 406, thevideo data/information is provided to the CDN 10 for broadcasting,streaming, and/or the like such that a user computing entity 30 may beprovided with the video data/information associated with the showepisode. At step 408, the rundown data/information is provided to theinterfacing module 250 such that client module 35 may populate therundown viewer/portion and R.C. viewer/portion of the user interface2000 (shown in FIG. 13), wherein the rundown data/information is a setof data/information comprising at least the data/information needed topopulate the rundown for a particular show episode. At step 410, theticker data/information is provided to the interfacing module 250 suchthat the client module 35 may populate the ticker viewer/portion of theuser interface 2000 (e.g., of the user computing entity 30).

As should be appreciated, various embodiments may combine thefunctionality of the modules 230, 250, 260, 270 and/or 35 or maysubstitute the one or more modules for other methods to incorporate thefunctionality described herein with respect to the modules 230, 250,260, 270 and/or 35. Various functions that may be performed by modules230, 250, 260, 270, and 35 to provide an interactive advertisement inassociation with a media presentation will now be discussed in moredetail with respect to FIGS. 5-17, 18A, and 18B-38.

Production Module 230

In various embodiments, the production module 230 may operate on theprovider system 200. The production module 230 may be configured toprovide production staff (e.g., operating an appropriate computingentity) with an interactive production interface for managing rundowndata/information. As noted, such concepts may also be implemented in anautomatic or semi-automatic nature. In various embodiments, rundowndata/information may comprise metadata associated with a show or showepisode, one or more sets of segment data/information each associatedwith one of the one or more segments of a show episode, data/informationassociated with one or more R.C. objects each associated with a segmentof a show episode, interactive advertisement data/information and/or thelike. The production module 230 may comprise the show editor 232,rundown manager 234, R.C. manager 236, and interactive advertisementmanager 238.

In various embodiments, a show episode may comprise one or moresegments. As noted above, a segment may represent a period of timewithin a show. For example, in one embodiment, a show episode may beassociated with a segment array populated by one or more segmentidentifiers, each determining/identifying a segment. In variousembodiments, a segment may be a content segment comprising a portion ofa show, a commercial segment comprising commercial/advertising content,or an interactive advertisement segment comprising an interactiveadvertisement. Each segment may be associated with a set of segmentdata/information. In various embodiments, each set of segmentdata/information may comprise a segment identifier, segment title,and/or the like, as described in detail below. The segmentdata/information may comprise at least a portion of the rundowndata/information associated with the show episode.

As noted above, each segment may be associated with a set of segmentdata/information. In various embodiments, a set of segmentdata/information may comprise a segment state. In one embodiment, eachsegment may be associated with a state selected from the group ofestimated, floated, current, actual, and killed. An estimated segment isone which has not yet been produced and therefore does not have anactual start time and duration, but rather has an estimated start timeand duration. A segment in the estimated state is one that is likely tochange its start time and duration. Within the production interface, anestimated segment can be floated and/or taken, and the start time maychange automatically based on segments around it. An actual segment isone which has been produced and did, or will, air at the start timeidentified. This state also indicates that the duration is known.Segments in the actual state can change if a mistake was made inprogramming, but would not normally change frequently. A floated segmentis an estimated segment that is not currently being used in a rundown.Particularly, the interfacing module 250 may be configured to ignorefloated segments. The start time and duration of a floated segment areestimated and are not used to calculate the start times of segmentsaround it. In some embodiments, once a segment is floated it may not bedisplayed in various views of the production interface. A currentsegment is a segment that was an estimated segment but has been “taken;”thus, the segment that is currently being produced live. This statemeans that the start time is correct but the duration is still anestimate. A current segment may be changed back to an estimated segmentif the segment is “un-taken” via the production interface. In oneembodiment, only one segment may be a current segment at any given time.A killed segment is treated like an actual segment by the productionmodule 230 but is ignored by the interfacing module 250. Thus, a killedsegment will not be aired when the show is broadcast. Thus, a killedsegment is an actual segment that will not be accessible to a user.

In various embodiments, an estimated segment may be taken to become thecurrent segment or floated to become a floated segment; a floatedsegment may be un-floated to become an estimated segment; the currentsegment may be performed to become an actual segment; and an actualsegment may be broadcasted or killed. For example, an interactiveadvertisement may be created as a segment having a status of float andone or more R.C. objects may be associated therewith. When thecommercial associated with the interactive advertisement is insertedinto the video stream associated with the media presentation, by thedigital commercial system 40 or the linear commercial system 60, theinteractive advertisement segment may be taken (e.g., become the currentsegment).

In various embodiments, the set of segment data/information may comprisea variety of data/information in addition to or instead of the segmentstate. For example, each set of segment data/information may comprise asegment identifier, a show identifier of the show or show episode thesegment is a part of, the start time (e.g., timestamp) of the segment,the duration of the segment, a segment type, a topic identifier, asegment title, an array of related R.C. identifiers, video formatidentifier, segment subject matter, segment key words, segment text,segment context, and/or the like. The segment identifier may beconfigured to determine/identify the segment uniquely, uniquely withinthe associated show, or uniquely within the associated show episode. Invarious embodiments, the segment identifier may be further configured toidentify the video data/information associated with the segment. In oneembodiment, the start time may be a UNIX timestamp (seconds since Jan.1, 1970 UTC) that represents the start time of the segment. A variety ofother time formats may also be used. The start time of the segmentreflects the estimated time at which a segment is expected to be airedor the actual time the segment started to be aired, depending on thestate of the segment. The duration of the segment reflects the length ofthe segment. The segment type may indicate whether the segment includesshow content, one or more commercials, an interactive advertisement,and/or the like. The topic identifier may indicate one or more topicsassociated with the segment. For example, a segment may be associatedwith the topic identifier “guncon” indicating that the topic of guncontrol is associated with the segment. In various embodiments, thetopic identifier may be an alphanumeric code, tag, hashtag, and/or thelike. In some embodiments, the topic identifier may be configured todetermine/identify subject matter associated with the segment. Invarious embodiments, the segment data/information may include atranscript of the segment; a list of key words, subject matter, and/ortopics associated with the segment; and a context of the segment. Thesegment title may indicate a title for the particular segment. This maybe the segment title that is displayed in the rundown viewer/portion ofthe user interface 2000 (e.g., of the user computing entity 30) inassociation with the segment tile representing the segment. The segmenttitle may be configured for optimal display on the display deviceassociated with the user computing entity 30 (e.g., television, tablet,phablet, desktop). The array of related R.C. identifiers may comprisedata/information determining/identifying various numbers of R.C.objects. In some instances, the array of R.C. identifiers may be empty,while in other instances the array of R.C. identifiers may comprisedata/information determining/identifying one or more corresponding R.C.objects. In one embodiment, the maximum number of R.C. objects that maybe identified in the array of R.C. identifiers, and therefore themaximum number of R.C. objects that may be associated with a givensegment may vary to accommodate various needs and circumstances. Thevideo format identifier may comprise data/information configured todetermine/identify the format of the video associated with the segment.In other embodiments, a variety of other segment data/information may beassociated with a segment as appropriate for the application.

In various embodiments, one or more R.C. objects may be associated witha segment or interactive advertisement. This step is performed using theR.C. manager 236, which may be configured to receive input indicatingthe R.C. object selection and associate the R.C. object with theindicated segment. For example, the R.C. identifier associated with theR.C. object may be added to the array of R.C. identifiers associatedwith the set of segment data/information of a particular segment. AnR.C. object may be configured to provide editorial content, contentrelated to a segment, and/or the like. In some embodiments, an R.C.object may provide commercial/advertising content or a promotionalmessage. For example, an R.C. object providing data/information about acamera manufactured by a sponsor may be associated with a segmentrelated to ecotourism in Australia. In another example, the segmentrelated to ecotourism in Australia may also be associated with an R.C.object providing data/information about an upcoming special show aboutkoalas.

In various embodiments, potential R.C. objects for a segment may beidentified in a variety of ways. For example, a product staff member mayidentify a potential R.C. object for a segment or potential R.C. objectsfor a segment may be automatically identified. In some embodiments, anR.C. object associated with a segment may comprise sponsored orcommercial/advertising content or a promotional message. For example, ifa segment is discussing technological advances in digital cameras, oneof the associated R.C. objects may be an advertisement for a particularbrand of digital camera. In another example, an advertiser may provideone or more potential R.C. objects associated with one or moreinteractive advertisements. In various embodiments, potential R.C.objects for a segment may be identified based on the text, transcript,topic identifier, key words, context, and/or the like associated with asegment. For example, the potential R.C. objects may be related to astory or a theme or topic associated with the segment or the targetproduct of an interactive advertisement. For example, if the interactiveadvertisement is for a car, the associated R.C. content may include agallery of images showing the car or related cars, an article talkingabout or reviewing the car, a program that allows a user to build a car(e.g., select color, trim, options, etc.), contact data/information fora local car dealership, an infographic illustrating various features ofthe car, and/or the like.

A potential R.C. object may be modeled by the R.C. manager 236 therebycreating an abstract representation of the potential R.C. object. Themodeling may depend on the type of potential R.C. object being modeledand how various types of content may react in different contexts. Forexample, a text story may be modeled in a different manner than a photogallery, video, or social media content. The resulting abstractrepresentation, or R.C. object, comprises a portable data/informationset. Thus, an R.C. object may be a modular, portable abstractrepresentation of the content of the associated or correspondingpotential R.C. object. The R.C. manager 236 receives input indicatingdata/information associated with an R.C. object. In one embodiment, thedata/information associated with an R.C. object may be received viamanual input provided by a production staff member or agent of anadvertiser operating an appropriate computing entity or using automatedapproaches. The data/information may comprise an R.C. identifier, a URIassociated with the R.C. object and/or a source of the R.C. object, atitle of the R.C. object, a type of R.C. object, a thumbnail associatedwith the R.C. object, a payload associated with the R.C. object, and/orthe like. The R.C. identifier may be generated by the R.C. manager 236or other mechanism and be configured for determining/identifying theparticular R.C. object with which it is associated. The URI and/orsource associated with the R.C. object may indicate a location on theInternet or some other accessible network address indicating thelocation where the R.C. object may be accessed and/or retrieved. Thetitle of the R.C. object may be the title for the R.C. object displayedvia the user interface 2000 (e.g., of the user computing entity 30). Thetype of R.C. object may indicate whether the R.C. object is an article,photo, photo gallery, video, video gallery, infographic, map, poll,guest biography, a tweet or other social media R.C. object, a blog post,and/or the like. The thumbnail may be displayed via the user interface2000 that is part of or in communication with the user computing entity30 to offer a preview of the R.C. object to a user. In some embodiments,a URI or other network address where a published thumbnail associatedwith the R.C. object is available may be provided in place of thethumbnail itself. The payload associated with the R.C. object may dependon the type of the R.C. object. For example, if the R.C. object is avideo, the payload may comprise the video.

The R.C. manager 236 may associate the R.C. object and/ordata/information associated with the R.C. object with one or moresegments, show episodes, or interactive advertisements. For example, inone embodiment, the R.C. manager 236 may generate a unique R.C.identifier configured to determine/identify the R.C. object. This R.C.identifier may then be associated with both the data/informationassociated with the R.C. object and the selected segment or interactiveadvertisement. For example, the R.C. identifier may be added to the R.C.array associated with the set of segment data/information for theselected segment and/or interactive advertisement data/information forthe selected interactive advertisement.

In various embodiments, the R.C. manager 236 may associate one or moreR.C. objects with a segment or interactive advertisement and/orotherwise manage the R.C. objects associated with a segment at any timeduring the production process. For example, the R.C. manager 236 mayassociate an R.C. object with an estimated, floated, current, actualand/or killed segment. Thus, the R.C. manager 236 may be used toassociate one or more R.C. objects with one or more segments before theshow starts, during the show, after the show has ended, and/or the like.In another example, the R.C. manager 236 may be used to associate one ormore R.C. objects with one or more interactive advertisements before theinteractive advertisement is provided, during the interactiveadvertisement being provided, or after the interactive advertisement hasbeen provided.

FIG. 5 provides a flowchart illustrating various processes andprocedures that may be performed or carried out in providing aninteractive advertisement in association with a media presentation(e.g., an enhanced news show). Starting at step 502, input indicatingthe start of the show episode is received. For example, the rundownmanager 234 may receive input indicating the start of the show episode.At step 504, the show data/information is provided to the interfacingmodule 250 and the show status is updated. For example, the rundownmanager 234 may provide the interfacing module 250 with showdata/information and possibly other rundown data/information associatedwith the show episode. The interfacing module 250 may then provide(e.g., push) at least a portion of the show data/information and/orother rundown data/information to one or more client modules 35operating on corresponding user computing entities 30. The show statusmay be updated to indicate that the show is

At step 508, input taking a segment is received. For example, inputcausing an estimated segment to become the current segment may bereceived. For example, the rundown manager 234 may receive an indicationthat a segment has been taken. In various embodiments, the taken segmentwill be the next segment in the rundown (e.g., the segment locateddirectly below the current segment in the rundown). When the segment istaken, the segment status is updated from “estimated” to “current,” atstep 510. For example, the rundown manager 234 may update the segmentstatus from “estimated” to “current” after (e.g., responsive to) thesegment being taken. Thus, the start time of the segment is now theactual start time of the segment but the duration is still estimated. Ifthere was a current segment at the time the input to take the segmentwas received, the status of the current segment is updated from“current” to “actual,” indicating the start time and duration of thatsegment are known. At step 512, the set of segment data/informationassociated with the taken segment is provided to the interfacing module250. For example, the rundown manager 234 may provide segmentdata/information associated with the taken segment to the interfacingmodule 250. For example, a rundown comprises segments A, B, and C withsegment A being located directly above segment B and segment B beinglocated directly above segment C in the rundown. If segment A is thecurrent segment, input from a production staff member (e.g., operatingan appropriate computing entity) may be received indicating segment Bshould be taken. The status of segment A is updated from current toactual. The status of segment B is then updated from estimated tocurrent and indicating that the video data/information associated withsegment B is currently being broadcasted live. Also, the segmentdata/information associated with segment B is provided to theinterfacing module 250 and the interfacing module 250 may provide (e.g.,push) the segment data/information associated with segment B to one ormore client modules 35 operating on corresponding user computingentities 30. In various embodiments, if A is the current segment, it maystill be possible to take segment C. As previously noted, in someembodiments, an interactive advertisement may be a floated segment thatis updated to an estimated or current segment when it isdetermined/identified that the interactive advertisement should beprovided in association with the show.

At step 514, it may be determined/identified whether a commercialbreak/segment start signal has been received. For example, the rundownmanager 234 may determine whether a commercial break/segment startsignal has been received. If a commercial break/segment start signal hasnot been received, the rundown manager 234 may continue to step 518 anddetermine whether input taking the next and/or a new segment has beenreceived.

If a commercial break/segment start signal has been received at step514, it is determined/identified whether the commercials of thecommercial break/segment at being provided via digital commercialinsertion or via linear commercial insertion at step 516. For example,if the rundown manager 234 determines that a commercial break/segmentstart signal has been received, the rundown manager 234 may determinewhether the commercials of the commercial break/segment at to beprovided via digital commercial insertion or linear commercialinsertion. If the commercials for the commercial break/segment are to beinserted via digital commercial insertion, the process continues withstep 602 shown in FIG. 6. If the commercials for the commercialbreak/segment are to be inserted via linear or dynamic commercialinsertion, the process continues to step 702 shown in FIG. 7.

FIG. 6 provides a flowchart of various operations and procedures thatcan be performed or carried out in accordance with providing acommercial break/segment via digital commercial insertion. If, at step516 (shown in FIG. 5), it is determined/identified that the commercialsfor the commercial break/segment are to be provided via digitalcommercial insertion, the process may continue to step 602 (shown inFIG. 6). At step 602, an ordered list or schedule of commercials to beprovided during the break is requested. For example, the interactiveadvertisement manager 238 may request a list or schedule of thecommercials for the break from the digital commercial system 40. Invarious embodiments, the commercials to be provided during the nextcommercial break/segment may be determined/identified before the breakbegins. The digital commercial system 40 store a list or schedulecommercials to be provided during the next commercial break/segment andthe order in which the commercials will be provided. Thus, in suchembodiments, the list or schedule of commercials for the next break maybe requested before the begin break signal is received.

At step 604, the list or schedule of commercials to be provided duringthe break is received. For example, the digital commercial system 40 mayprovide the list or schedule of commercials for the next commercialbreak/segment and/or the interactive advertisement manager 238 mayreceive the list or schedule of commercials for the next commercialbreak/segment. In various embodiments, the list may comprise one or moreunique commercial identifiers configured to identify the one or morecommercials that will be provided for the next break. In someembodiments, the one or more commercial identifiers may be ordered in anorder indicative of the order the commercials will be provided duringthe break. In another embodiment, the list may comprise some otherindication of the order in which the commercials will be provided duringthe commercial break/segment or which commercial will appear in eachposition of the break.

At step 606, it is determined/identified whether any of the commercialsfor the next break are eligible to be interactive advertisements. Forexample, the interactive advertisement manager 238 may access a list orschedule and/or database of commercials which are eligible to beinteractive advertisements to determine whether any of the commercialsfor the next break are eligible to be provided as interactiveadvertisements. For example, the interactive advertisement manager 238may maintain and/or access a database comprising a unique commercialidentifier for each commercial that is eligible to be an interactiveadvertisement and associated interactive advertisement data/information(e.g., an array of R.C. identifiers, one or more requirements, and/orthe like). For example, a commercial may be eligible to be aninteractive advertisement if the commercial is associated with asponsorship package that comprises an interactive advertisement, thereis interactive advertisement data/information associated with thecommercial identifier, and/or the like. In various embodiments, morethan one commercial for the next break may be eligible to be aninteractive advertisement. For example, for a particular commercialbreak it may be determined that the first and fourth commercial of thebreak are eligible to be provided as interactive advertisements (e.g.,the advertiser associated with the commercial may be flagged as apremium advertiser and/or the like in a commercial/advertiser database).

If, at step 606, it is determined/identified that there are nocommercials planned for the next break that are eligible to beinteractive advertisements, then the process continues to step 614,which will be described in more detail below. If, at step 606, it isdetermined/identified there is at least one commercial planned for thenext break that is eligible to be an interactive advertisement, then theprocess continues to step 608.

At step 608, it is determined/identified whether the commercialbreak/segment is eligible for hosting the at least one interactiveadvertisement. For example, it may be determined if the commercialbreak/segment is eligible for the at least one interactive advertisementto be provided during the commercial break/segment. For example, theinteractive advertisement data/information associated with theinteractive advertisement may comprise one or more break/segmentcharacteristic (and/or parameter, attribute, and similar words usedherein interchangeably) requirements that may be configured to indicateif a commercial break/segment is eligible for a particular interactiveadvertisement. For example, break/segment characteristic requirementsassociated with an interactive advertisement data/information maycomprise one or more frequency requirements, content requirements, timeof day requirements, position requirements, and/or other break/segmentcharacteristic requirements. For example, a break/segment characteristicrequirement may indicate one or more acceptable values for one or morecommercial break/segment characteristics. For example, commercialbreak/segment characteristics may include, time of day, associated show,segment data/information for the proceeding segment, segmentdata/information for the segment following the commercial break/segment,the time or number of commercial break/segments since the lastinteractive advertisement was provided, and/or the like. Therefore, todetermine whether the commercial break/segment is eligible for hostingthe interactive advertisement, it may be determined/identified whetherone or more characteristics of the commercial break/segment are inaccordance/compliance with (e.g., satisfied by) the allowablecharacteristics as described by the break/segment characteristicrequirements associated with the interactive advertisement.Additionally, the interactive advertisement manager 238 may determinewhether the commercial break/segment is eligible for hosting theinteractive advertisement based on one or more universal break/segmentcharacteristic requirements. For example, a universal break/segmentcharacteristic requirement may not be associated with a particularinteractive advertisement but may be applied to all or a subset of allof the interactive advertisements.

FIG. 8 illustrates an example procedure for determining/identifyingwhether a commercial break/segment is eligible for hosting aninteractive advertisement. Starting at step 802, it isdetermined/identified whether the frequency requirements provided by anybreak/segment characteristic requirements associated with theinteractive advertisement and any applicable universal break/segmentcharacteristic requirements are satisfied. For example, thebreak/segment characteristic requirements may require that theinteractive advertisement only be provided during one commercialbreak/segment each day, one to three commercial break/segments a week,and/or the like. In an example of a universal frequency requirement, anetwork may decide to provide no more than one interactive advertisementeach hour, each day portion (e.g., morning, afternoon, evening,primetime, late night, and/or the like), each day, and/or the like.Thus, if an interactive advertisement has already been provided duringthe particular time frame, the commercial break/segment might not beeligible for any interactive advertisement. If the commercialbreak/segment is in accordance/compliance with (e.g., satisfied by) anyapplicable frequency requirements as indicated by any break/segmentcharacteristic requirements associated with the interactiveadvertisement data/information and any applicable universalbreak/segment characteristic requirements, the process continues to step804.

At step 804, it is determined/identified whether the commercialbreak/segment is in accordance/compliance with (e.g., satisfied by) anyapplicable time of day requirements. For example, a break/segmentcharacteristic requirement associated with the interactive advertisementmay require that the associated interactive advertisement only beprovided during a particular time of day (e.g., in the early morning, inthe late morning, in the afternoon, in the early evening, in the lateevening, in the night, between 4 am and 8 am, between 8 am and noon,between noon and 4 pm, between 4 pm and 8 pm, between 8 pm and midnight,and/or the like). In some embodiments, a break/segment characteristicrequirement may require that the interactive advertisement only beprovided during a particular hour (e.g., 8 am and 9 am) or during aparticular show. In various embodiments, a universal break/segmentcharacteristic requirement may require that interactive advertisementsonly be provided during one or more particular times of day, and/or thelike. If the commercial break/segment is in accordance/compliance with(e.g., satisfied by) any applicable time of day requirements asindicated by any break/segment characteristic requirements associatedwith the interactive advertisement data/information and any applicableuniversal break/segment characteristic requirements, the processcontinues to step 806.

At step 806, it is determined/identified whether the commercialbreak/segment is in accordance/compliance with (e.g., satisfied by) anyapplicable position requirements. For example, a break/segmentcharacteristic requirement associated with the interactive advertisementmay require that the associated interactive advertisement only beprovided on a certain network or channel or only be provided in aparticular position in a commercial break/segment. For example, thebreak/segment characteristic requirement may require that the associatedinteractive advertisement only be provided in particular positions ofthe commercial break/segment (e.g., only in the A or first position,only in the Z or last position, only in a position that is not the A orZ position, and/or the like). In some embodiments, a universalbreak/segment characteristic requirement may require that applicableinteractive advertisements only be shown on a particular channel or onlyin a particular position or set of positions in a commercialbreak/segment. If the commercial break/segment is inaccordance/compliance with (e.g., satisfied by) any applicable positionrequirements, as indicated by any break/segment characteristicrequirements associated with the interactive advertisementdata/information and any applicable universal break/segmentcharacteristic requirements, the process continues to step 808.

At step 808, it is determined/identified whether the commercialbreak/segment is in accordance/compliance with (e.g., satisfied by) anyapplicable context requirements. In various embodiments, thebreak/segment characteristic requirements require (a) that the segmentimmediately preceding and/or following the commercial break/segment beassociated with a particular key word, context, or topic, and/or (b)that the transcript should include a particular word or phrase. In someembodiments, the break/segment characteristic requirements may requirethat the segment immediately preceding and/or following the commercialbreak/segment should not be associated with a particular key word,context or topic, and/or that the transcript should not include aparticular word or phrase. For example, an interactive advertisementabout a particular car may be associated with a break/segmentcharacteristic requirement that requires the segment preceding thecommercial break/segment to be associated with the topic oftransportation, but that the transcript of the segment does not includethe phrases “mass transit,” “bus,” or “subway.” Similarly, aninteractive advertisement about a particular car may be associated witha break/segment characteristic requirement that requires the segmentpreceding the commercial break/segment not be associated with accidentsor recalls involving “mass transit,” “buses,” or “vehicles.”

If the commercial break/segment is in accordance/compliance with (e.g.,satisfied by) any applicable context requirements, as indicated by anybreak/segment characteristic requirements associated with theinteractive advertisement data/information and any applicable universalbreak/segment characteristic requirements, the commercial break/segmentis determined/identified to be eligible to host the interactiveadvertisement, as shown by block 810. If the commercial break/segment isnot in accordance with at least one of any applicable frequency, time ofday, position, or context requirements, as indicated by anybreak/segment characteristic requirements associated with theinteractive advertisement data/information and any applicable universalbreak/segment characteristic requirements, the commercial break/segmentis determined/identified to not be eligible to host the interactiveadvertisement, as shown by block 812.

Returning to FIG. 6, if it is determined/identified at step 608, basedon one or more break/segment characteristic requirements associated withthe interactive advertisement and/or one or more universal break/segmentcharacteristic requirements, that the commercial break/segment is noteligible to include the interactive advertisement, the process continuesto step 614 (described below). If, at step 608, it isdetermined/identified, based on the one or more break/segmentcharacteristic requirements associated with the interactiveadvertisement and/or the one or more universal break/segmentcharacteristic requirements, that the commercial break/segment iseligible to include the interactive advertisement, then the processcontinues to step 610.

At step 610, at least a portion of the interactive advertisementdata/information is provided. For example, the interactive advertisementmanager 238 may provide a least a portion of the interactiveadvertisement data/information to the interfacing module 250. Theinterfacing module 250 may then provide (e.g., push) at least a portionof the interactive advertisement data/information to one or more clientmodules 35 operating on corresponding user computing entities 30. Forexample, the provided interactive advertisement data/information mayinclude an array of R.C. identifiers and/or other R.C. data/informationfor R.C. objects associated with the interactive advertisement, a lengthof the commercial associated with the interactive advertisement, one ormore images to be displayed in association with the interactiveadvertisement, an estimated start time, and/or the like. At step 612,the rundown data/information is updated to include the interactiveadvertisement. For example, the rundown manager 234 may update therundown data/information to indicate the presence of the interactiveadvertisement. For example, an interactive advertisement segment may beinserted into the rundown data/information. The updated rundowndata/information may also be provided to the interfacing module 250 andthe interfacing module 250 may in turn provide (e.g., push) the updatedrundown data/information to one or more client modules 35 operating oncorresponding user computing entities 30. In various embodiments, therundown data/information is updated in response to receiving anindication that the commercial break/segment is over. In variousembodiments, if a commercial break includes more than one interactiveadvertisement, the rundown data is only updated to indicate the presenceof one of the interactive advertisements (e.g., the first interactiveadvertisement, based on the sponsorship packages associated with theinteractive advertisements, based on the status of the advertiserassociated with each of the interactive advertisements, and/or thelike).

At step 614, input is received taking and/or beginning the commercialbreak/segment. For example, a commercial break/segment start signal maybe received. The commercials of the commercial break/segment may then bedigitally inserted into the video feed associated with the show. If anyinteractive advertisement data/information was provided to the clientmodule, the user will experience the corresponding commercial as aninteractive advertisement. At step 616, input may be received ending thecommercial break/segment. For example, a commercial break/segment endsignal may be received. The process may then continue to step 518 (shownin FIG. 5).

Returning to FIG. 5, if at step 516 it is determined/identified that thecommercials for the commercial break/segment will not be provided viadigital commercial insertion and the commercials will instead beprovided via linear commercial insertion, the process continues to step702 (shown in FIG. 7).

FIG. 7 provides a flowchart of processes and procedures that can beperformed or carried out to provide an interactive advertisement in anembodiment in which the commercial is provided via a linear broadcastfeed and/or the commercials are dynamically inserted. For example, FIG.7 provides an example of how digital content associated with aninteractive advertisement may be triggered by a linear feed. Starting atstep 702, input is received taking the commercial break/segment. Forexample, a commercial break/segment start signal may be received. Atstep 704, the interactive advertisement manager 238 may monitor thelinear broadcast feed for tags (or other indicia) embedded therein. Forexample, the tags (or other indicia) may identify the next commercial tobe broadcast via the linear broadcast feed. In various embodiments, thetags (or other indicia) may be embedded such that the tag (or otherindicator) is broadcasted identifying the next commercial a few secondsbefore the commercial begins. For example, a tag (or other indicator)may be embedded into the linear broadcast feed such that 2.5 secondsbefore the next commercial begins, a tag (or other indicator) isprovided that identifies the next commercial (e.g., comprises the uniquecommercial identifier associated with the next commercial).

At step 706, a tag (or other indicator) embedded into the linearbroadcast feed is received and the next commercial is identifiedtherefrom. For example, the interactive advertisement manager 238 mayidentify a tag (or other indicator) in the linear broadcast feed andextract a unique commercial identifier identifying the next commercialtherefrom. For example, the linear broadcast feed may have metadataembedded therein and the embedded metadata may comprise a uniquecommercial identifier identifying the next commercial. In variousembodiments, the embedded tag or metadata may use a proprietary protocolor various industry standard metadata messaging. In some embodiments,the tag or other indicator (e.g., metadata) may be received asout-of-band data from the linear network's automated ad playout system.For example, the networks' master control automation system mighttransmit one or more messages comprising a tag, metadata, or otherindicator of the next commercial to be provided via the linear broadcastfeed to the interactive ad manager 238 or other commercial managementsystem in communication therewith.

At step 708, it may be determined/identified whether the next commercialis eligible to be provided as an interactive advertisement. For example,the interactive advertisement manager 238 may access a list and/ordatabase of commercials which are eligible to be interactiveadvertisements to determine whether the next commercial is eligible tobe provided as an interactive advertisement. For example, theinteractive advertisement manager 238 may access a database comprising aunique commercial identifier for each commercial that is eligible to bean interactive advertisement and associated interactive advertisementdata/information (e.g., an array of R.C. identifiers, break/segmentcharacteristic requirements, and/or the like). As will be recognized, acommercial may be eligible to be an interactive advertisement if thecommercial is associated with a sponsorship package that comprises aninteractive advertisement, there is interactive advertisementdata/information associated with the commercial identifier, and/or thelike.

If, at step 708, it is determined/identified that the next commercial isnot eligible to be provided as an interactive advertisement, the processcontinues to step 716, which will be discussed in more detail below. If,at step 708, it is determined/identified that the next commercial iseligible to be provided as an interactive advertisement, the processcontinues to step 710.

At step 710, it is determined/identified whether the commercialbreak/segment is eligible for hosting the interactive advertisement. Forexample, the interactive advertisement data/information associated withthe interactive advertisement may comprise one or more commercialbreak/segment requirements that may be configured to indicate if acommercial break/segment is eligible for a particular interactiveadvertisement. For example, break/segment characteristic requirementsassociated with an interactive advertisement data/information maycomprise one or more frequency requirements, content requirements, timeof day requirements, position requirements, and/or other break/segmentcharacteristic requirements. For example, a break/segment characteristicrequirement may indicate one or more acceptable values for one or morecommercial break/segment characteristics. For example, commercialbreak/segment characteristics may include, time of day, associated show,segment data/information for the proceeding segment, segmentdata/information for the segment following the commercial break/segment,the time or number of commercial break/segments since the lastinteractive advertisement was provided, and/or the like. Therefore, todetermine whether the commercial break/segment is eligible for hostingthe interactive advertisement, it may be determined/identified whetherone or more characteristics of the commercial break/segment are inaccordance/compliance with (e.g., satisfied by) the allowablecharacteristics as described by the break/segment characteristicrequirements.

Additionally, the interactive advertisement manager 238 may determinewhether the commercial break/segment is eligible for hosting theinteractive advertisement based on one or more universal break/segmentcharacteristic requirements. For example, a universal break/segmentcharacteristic requirement may not be associated with a particularinteractive advertisement but may be applied to all or a subset of allof the interactive advertisements. In various embodiments, to determinewhether the commercial break/segment is eligible for hosting theinteractive advertisement, it may be determined/identified whether thecommercial break/segment is in accordance/compliance with (e.g.,satisfied by) any break/segment characteristic requirements associatedwith the interactive advertisement data/information and/or applicableuniversal break/segment characteristic requirements. For example, aprocedure similar to that shown in FIG. 8 and described above may beused to determine whether the commercial break/segment is inaccordance/compliance with (e.g., satisfied by) any break/segmentcharacteristic requirements associated with the interactiveadvertisement data/information and/or applicable universal break/segmentcharacteristic requirements. In other embodiments, various other methodsmay be used to determine whether the commercial break/segment is inaccordance/compliance with (e.g., satisfied by) any break/segmentcharacteristic requirements associated with the interactiveadvertisement data/information and/or applicable universal break/segmentcharacteristic requirements.

If, at step 710, it is determined/identified that the current commercialbreak/segment is not eligible for hosting the interactive advertisement,the process continues to step 716, which is described in more detailbelow. If, at step 710, it is determined/identified that the currentcommercial break/segment is eligible for hosting the interactiveadvertisement, the process continues to step 712.

At step 712, at least a portion of the interactive advertisementdata/information is provided. For example, the interactive advertisementmanager 238 may provide a least a portion of the interactiveadvertisement data/information to the interfacing module 250. Theinterfacing module 250 may then provide (e.g., push) at least a portionof the interactive advertisement data/information to one or more clientmodules 35 operating on corresponding user computing entities 30. Forexample, the provided interactive advertisement data/information mayinclude an array of R.C. identifiers and/or other R.C. data/informationfor R.C. objects (e.g., R.C. tiles) associated with the interactiveadvertisement, a length of the commercial associated with theinteractive advertisement, one or more images to be displayed inassociation with the interactive advertisement, an estimated start time,and/or the like. At step 714, the rundown data/information is updated toinclude the interactive advertisement. For example, the rundown manager234 may update the rundown data/information to indicate the presence ofthe interactive advertisement. For example, an interactive advertisementsegment may be inserted into the rundown data/information. The updatedrundown data/information may also be provided to the interfacing module250 and the interfacing module 250 may in turn provide (e.g., push) theupdated rundown data/information to one or more client modules 35operating on corresponding user computing entities 30. In variousembodiments, the determining/identifying whether the commercial iseligible to be provided as an interactive advertisement, thedetermining/identifying whether the current commercial break/segment iseligible to host the interactive advertisement, providing theinteractive advertisement data/information and updating and providingthe rundown data/information occur in the few seconds between when thetag (or other indicator) identifying the next commercial is received andwhen the next commercial begins such that the R.C. tiles associated withthe interactive advertisement may be displayed simultaneously to thebeginning of the commercial associated with the interactiveadvertisement.

At step 716, it is determined/identified whether input ending thecommercial break/segment has been received. For example, the interactiveadvertisement manager 238 may receive input indicating the ending thecommercial break/segment. For example, a commercial break/segment endsignal may be received. If it is determined/identified that thecommercial break/segment end signal has been received, the processreturns to step 518 (shown in FIG. 5). If it is determined, at step 716,that the commercial break/segment end signal has not been received, theprocess returns to step 704 to monitor the linear broadcast feed for atag (or other indicator) identifying the next commercial.

Interfacing Module 250

In various embodiments, the interfacing module 250 may be configured toprovide an API or other communication interface between the productionmodule 230 and the client module 35. Thus, the interfacing module 250may be configured to manage one or more socket hosts associated with theprovider system 200 that may each be configured for providing (e.g.,pushing) rundown data/information, interactive advertisementdata/information, and/or the other data/information (e.g., tickerdata/information) to each connected user computing entity 30.

FIG. 9 provides a flowchart of some of the processes that may beperformed by the interfacing module 250 in accordance with oneembodiment. At step 902, the interfacing module 250 receives rundowndata/information from the production module 230 (e.g., the rundownmanager 234). As detailed above, the rundown data/information maycomprise show data/information, one or more sets of segmentdata/information, and/or data/information associated with one or moreR.C. objects (e.g., R.C. object data). At step 904, the interfacingmodule 250 may push the rundown data/information to the client module 35for display via the rundown viewer/portion 2300 of the user computingentity 30.

At step 906, the interfacing module 250 may receive interactiveadvertisement data/information for an upcoming interactive advertisementfrom the production module 230 (e.g., the interactive advertisementmanager 238). The interfacing module 250 may push the interactiveadvertisement data/information to the client module 35 for simultaneousdisplay with the commercial associated with the interactiveadvertisement via the interactive user interface 2000 displayed by theuser computing entity 30 at step 908.

In various embodiments, a user may provide input to the client module 35requesting to view a previously aired show, segment, or interactiveadvertisement (e.g., via a touchscreen, mouse, remote control, and/orthe like). In such an instance, the interfacing module 250 may receive arequest from the client module 35 for rundown data/information and/orinteractive advertisement data/information associated with theuser-selection. The interfacing module 250 may provide the client module35 with the requested rundown data/information and any associatedinteractive advertisement data/information.

Video Module 260

In various embodiments, the video module 260 may be configured to run onthe provider system 200. The video module 260 may be configured toreceive video data/information. In some embodiments, the video module260 may be configured to receive edited video; in other embodiments, thevideo module 260 comprises a video editor. The video module 260 maycomprise an encoder 262 and a packager 264. The video module 260 may befurther configured to transmit a digital or analog video file or videostream to the CDN 10.

FIG. 10 provides a flowchart of processes and operations that may beperformed by the video module 260. At step 1002, the video module 260receives a video stream or video file comprising video data/information.In various embodiments, the video module 260 may receive one or morecommercial video files and/or streams. For example, the video module 260may receive one or more commercial video files and/or streams from thedigital commercial system 40, the linear commercial system 60, and/oranother system in accordance with instructions from the digitalcommercial system 40 and/or the linear commercial system 60.

At step 1004, the encoder 262 encodes the video stream or video file. Invarious embodiments, the encoder 262 may encode the video stream or fileusing any of a variety of standards for video compression, as will berecognized. In one embodiment, the encoder 262 may encode the videostream or file using H.264/MPEG-4 AVC, H.262/MPEG-2, and/or variousother video compression formats and/or standards.

The packager 264 may then tag the video stream or file withdetermining/identifying information, at step 1006. For example, thevideo stream may be tagged with a show identifier, segment identifier orcommercial identifier, start time (timestamp), duration, segment type(content, commercials), topic identifier, segment title, and/or otherdata/information that may be used to determine/identify the video streamas being associated with a particular show episode or rundown segment.For example, the video stream or file may comprise a tag (or otherindicator) that identifies a commercial that will start in a few seconds(e.g., 2.5 seconds), a tag (or other indicator) that indicates thebeginning of a commercial, and/or the like. In another example, thesegment and/or show identifier may be used to identify one or more setsof segment data/information associated with the video data/informationof the video stream or file. In various embodiments, the video stream orfile may be further tagged with contextual data/information includingone or more relevant categories, key words, locations, individuals,characterization of the quality or sentiment of the video, and/or thelike. In various embodiments, the video stream or file may be taggedwith an ID3 tag and/or other tag (or other indicator) that may bedetectable by the user computing entity 30 and provided to the clientmodule 35. In some embodiments, ID3 frames comprising thedetermining/identifying data/information may be tagged onto the front ofa segment of streaming video or onto the beginning of the video file. Invarious embodiments, the video stream or file may be tagged at variouspoints within the video stream or file to indicate segment start andstop point or times within the video stream or file. It should beunderstood that a variety of methods may be used to tag a segment ofstreaming video or video file with the determining/identifyingdata/information.

At step 1008, the video module 260 provides the encoded and packagedvideo stream or file to the CDN 10. The CDN 10 may then provide thevideo stream or file to the client module 35 for displaying the video toa user via a video viewer/portion 2600 of the user interface 2000 (e.g.,of the user computing entity 30).

In various embodiments, the video data/information for an entire showepisode may be handled as a single video stream or file by the videomodule 260. Therefore, if a user wishes the access, via the userinterface 2000 (e.g., of the user computing entity 30), a particularsegment of the show episode or a particular interactive advertisementprovided during the show episode, the portion of the video stream orfile associated with the segment or interactive advertisement isidentified via the timestamp associated with the segment or interactiveadvertisement start time. In other embodiments, the video stream or fileassociated with each segment or interactive advertisement is handled bythe video module 260 as an individual video stream or file.

Content Broker 270

In various embodiments, the content broker 270 may be configured tooperate on the provider system 200 and/or an associated computingentity. In various embodiments, the client module 35 may cause displayof one or more R.C. tiles each representing an R.C. object to the R.C.viewer/portion 2700 of the user interface 2000 (e.g., of the usercomputing entity 30). Each R.C. tile may be configured to provide accessto an associated R.C. object. For example, a user may select an R.C.tile to request that the associated R.C. object be displayed via theuser computing entity 30. The client module 35 may then receive inputfrom a user selecting an R.C. tile. After receiving the input from theuser selecting the R.C. tile, the client module 35 may submit a requestto the content broker 270 to retrieve the user-selected R.C. object(e.g., in response to a user selecting the same via a touchscreen,mouse, remote control, and/or the like). The content broker 270 may beconfigured to receive a request for a user-selected R.C. object andretrieve the user-selected R.C. object from an R.C. host system 20 wherethe R.C. object is stored, hosted, or otherwise available. In someembodiments, the content broker 270 may be further configured tonormalize the retrieved R.C. object. The content broker may then providethe R.C. object and/or the normalized R.C. object to the client module35 of the user computing entity 30. In various embodiments, if the R.C.object is associated with an interactive advertisement, the contentbroker 270 and/or the host system 20 may be operated by and/or on behalfof an organization, company, corporation, and/or the like associatedwith the interactive advertisement. For example, the host system 20 maybe a server operated by the advertiser. In another example, the contentbroker 270 may be a module operating on a computing system operated byan advertising agency responsible for at least a portion of the contentof the interactive advertisement. In various embodiments, when a requestfor an R.C. object is received, the request may be counted such that thenumber of user interactions with the R.C. object may be tracked. Forexample, the number of user interactions with an R.C. object via theclient module 35 may be tracked via counting user requests for an R.C.object.

FIG. 11 provides a flowchart of processes and operations that may beperformed by the content broker 270 in accordance with one embodiment.At step 1102, the content broker 270 receives a request for an R.C.object from the client module 35 (e.g., in response to a user of theuser computing entity 30 selecting the same via a touchscreen, mouse,remote control, and/or the like). In various embodiments, the requestmay comprise the R.C. identifier or other data/information associatedwith the R.C. object. At step 1104, the R.C. object is identified. Forexample, in various embodiments, a request for an R.C. object from theclient module 35 may not uniquely identify an R.C. object. Some examplesof how an R.C. object may be identified is discussed below with respectto FIG. 12. At step 1106, the content broker 270 requests and receivesthe R.C. object from the R.C. host system 20. In various embodiments,the R.C. object is requested and/or received via a URI or other networkaddress associated with the R.C. object.

At step 1108, the content broker 270 may normalize the R.C. object. Invarious embodiments, the R.C. object may be normalized such that theR.C. object can be displayed via a template that may depend on the R.C.type indicator associated with the R.C. object, parameters associatedwith the user computing entity 30, the parameters associated with theclient module 35 (e.g., version), and/or the like. In variousembodiments, normalizing the R.C. object may comprise reformatting theR.C. object and/or editing the R.C. object for optimal length or viewingby the user via the user interface 2000 (e.g., of the user computingentity 30). At step 1110, the content broker provides the R.C. object tothe client module 35 so that the R.C. object may be displayed via theuser interface 2000 (e.g., of the user computing entity 30) provided bythe client module 35.

In various embodiments, a particular R.C. tile may be associated with aplurality (e.g., two or more) R.C. objects. Thus, if a request for theR.C. object associated with a particular tile is received, the R.C.object to be provided may be determined. In various embodiments, theclient module 35 may determine which R.C. object should be provided andrequest the appropriate R.C. object. In some embodiments, the contentbroker 270 may determine which R.C. object should be provided to theuser (e.g., via the user computing entity 30). FIG. 12 provides aflowchart illustrating an example method for determining/identifyingwhich R.C. object associated with a user selected R.C. tile to provideto the user. (e.g., via the user computing entity 30) in the examplewhere the R.C. tile and/or objects are associated with an interactiveadvertisement.

Starting at step 1202, it is determined/identified how many times theuser has experienced the interactive advertisement. For example, thecontent broker 270 may determine, based at least in part ondata/information provided by the client module 35, the number of timesthe user has experienced the interactive advertisement. For example, oneR.C. object may be provided if the user selects the R.C. tile upon thefirst viewing of the interactive advertisement and a different R.C.object may be provided if the user experiences the interactiveadvertisement for a second or third time by selecting to view theinteractive advertisement by selecting the interactive advertisementtile from the rundown (e.g., if the user views the advertisement ondemand or other than live).

At step 1204, it is determined/identified how many times the user hasinteracted with R.C. associated with the interactive advertisement. Forexample, the content broker 270 may determine, based at least in part ondata/information provided by the client module 35, the number of timesthe user has interacted with R.C. objects associated with theinteractive advertisement. For example, a first R.C. object may beprovided if the request is associated with user's first selection of anR.C. tile associated with the interactive and a different R.C. objectmay be provided if the user has already accessed one or more other R.C.objects associated with the interactive advertisement.

At step 1206, the geographic location of the user (e.g., the location ofthe user computing entity 30) may be determined. For example, thecontent broker 270 may determine the location of the user based at leastin part on data/information received from the client module 35. Forexample, the location of the user may be determined/identified based atleast in part on a GPS location of the user (e.g., the user computingentity 30), an IP address associated with the user's user computingentity 30, a location or address stored in association with a userprofile associated with the user, and/or the like. For example, if theR.C. object provides contact data/information for a retailer (e.g., acar dealership, etc.) the contact data/information provided may be basedon the location of the user. In another example, an R.C. object mayprovide a find a retailer location function, the results of which may bebased on a location associated with the user.

At step 1208, the R.C. object to be provided to the user (e.g., via theuser computing entity 30) is identified. For example, the content broker270 may identify the R.C. object to be provided to the user. In variousembodiments, the R.C. object to be provided to the user may beidentified based at least in part on one or more of the number of timesthe user has experienced the interactive advertisement, the number oftimes the user has interacted with R.C. associated with the interactiveadvertisement, the location of the user, and/or the like. The identifiedR.C. object may then be provided to the user via the user interface 2000as described above.

User Interface 2000

In various embodiments, the client module 35 of the user computingentity 30 may be configured to provide an interactive user interface2000 with various viewers, portions, and/or similar words used hereininterchangeably. The user interface 2000 (e.g., of the user computingentity 30) may be viewed via a web browser, separate application,interface, dedicated window or screen, and/or the like, depending on theuser computing entity 30 and/or the embodiment. The user interface 2000may be configured to allow a user to interact with one or morecomponents of an interactive advertisement and/or the associated mediapresentation (e.g., an enhanced news show, an enhanced sporting event,and/or the like). The user may be able to select a media presentationfrom a set of available media presentations for viewing. The mediapresentation may then be displayed via the user interface 2000 (e.g., ofthe user computing entity 30).

An example user interface 2000 (e.g., of the user computing entity 30)view is shown in FIG. 13. The example user interface 2000 (e.g., of theuser computing entity 30) shown in FIG. 13 is divided into fourviewers/portions: a video viewer/portion 2600, a rundown viewer/portion2300, an R.C. viewer/portion 2700, and a ticker viewer/portion 2400. Thevideo viewer comprises a video display area 2610 of the videoviewer/portion 2600 configured for displaying a video (e.g., streamingvideo) to the user and a video control area 2630 configured forproviding data/information related to the streaming video and controlsfor interacting with the streaming video (e.g., comprising videodata)—received from the CDN. The rundown viewer/portion 2300 comprises adata/information picker 2310 and a rundown frame 2320. Thedata/information picker 2310 allows the user to choose which rundownframe 2320 the user would like to view. For example, in one embodiment,the user may use the data/information picker to display the rundownframe 2320 from yesterday, today, or tomorrow or view a coming soonrundown frame or a featured segment rundown frame. In anotherembodiment, the data/information picker may be configured to allow theuser to select between a video on demand rundown frame and a today'sprogramming rundown frame. Thus, the data/information picker 2310 allowsthe user to select a date or category for which the associated rundownframe 2320 may be displayed. The rundown frame 2320 is configured fordisplaying one or more show tiles and/or segment tiles configured torepresent show episodes and associated segments corresponding to theuser-selected rundown frame 2320, for instance. The R.C. viewer/portion2700 comprises one or more R.C. tiles (e.g., represented via R.C.thumbnails) or R.C. minimized tiles 2720 (e.g., represented via R.C.thumbnails), each configured to represent an R.C. object. The tickerviewer/portion 2400 may be configured to display the various headlinesor the like comprising the current ticker data/information and/or addother functionality to the user interface 2000 (e.g., of the usercomputing entity 30).

In various embodiments, the layout of the user interface 2000 (e.g., ofthe user computing entity 30) may be based on the user computing entity30. The parameters of the display device associated with the usercomputing entity 30 may be particularly important indetermining/identifying the appropriate layout of the user interface2000 (e.g., of the user computing entity 30), for example. FIGS. 14A and14B offer another example of how the layout of the user interface maydepend on the user computing entity 30. In the embodiments shown in FIG.14A and 14B, the user computing entity is a tablet that may be used ineither a landscape or portrait orientation. Landscape user interfaceview 2010 shows how a user interface may be configured for a tablet inthe landscape orientation. Portrait user interface view 2020 shows how auser interface may be configured for a tablet in the portraitorientation. The user interface views 2010 and 2020 both comprise thevideo viewer/portion 2600, rundown viewer/portion 2300, tickerviewer/portion 2400, and R.C. viewer/portion 2700. In the embodimentsshown in FIGS. 14A and 14B, the R.C. viewer/portion 2700 comprises R.C.tiles, rather than the R.C. minimized tiles 2720 shown in FIG. 13.Similar to the user interface 2000 (e.g., of the user computing entity30) shown in FIG. 13, in the landscape user interface view 2010 thevideo viewer/portion 2600 is presented above the R.C. viewer/portion2700 and to the right (or to the left) of the rundown viewer 2300.However, in the portrait user interface view 2020, the videoviewer/portion 2600 is presented above both the R.C. viewer/portion 2700and the rundown viewer 2300. In some embodiments, particularly where theviewable region of the display associated with the user computing entity30 is small (e.g., when the user computing entity 30 is a smartphone,PDA, phablet, and/or the like), the user interface may not display thevideo viewer/portion 2600, the rundown viewer 2300, the tickerviewer/portion 2400, and the R.C. viewer/portion 2700 at the same time.For example, the video viewer/portion 2600 may take up the entireviewable region until input is received indicating the user would liketo view the contents of the rundown viewer 2300 and/or the R.C.viewer/portion 2700. In another embodiment, the ticker viewer/portion2400 may be shown with the video viewer/portion 2600, but the rundownviewer 2300 and R.C. viewer/portion 2700 are not viewable until input isreceived indicating the user would like to view the contents of therundown viewer 2300 and/or the contents of the R.C. viewer/portion 2700.Such may be activated by touching the screen, mousing over an area,hovering over an area, selecting a configurable icon or button, and/orthe like. In one embodiment, a user interface comprising the R.C.viewer/portion 2700 and/or the rundown viewer 2300 can be displayed on auser computing entity, such as a tablet, while the video is displayedvia a television set attached to a set top box. As should beappreciated, a variety of layouts may be used to provide the userinterface to the user via the user computing entity 30 and the layoutmay depend on the parameters of the user computing entity 30, theversion of the client module 35, and/or the like to adapt to variousneeds and circumstances.

In some embodiments, the first time the user interface 2000 (e.g., ofthe user computing entity 30) is displayed and/or every time the userinterface 2000 (e.g., of the user computing entity 30) is opened, a usermay be asked to sign up, log in (or this may occur automatically),and/or otherwise authenticate his/her identity. For example, a user maybe asked to enter a user account associated with his/her televisionprovider to ensure that the user is subscribed to a television servicethat offers the enhanced news channel or the like. In variousembodiments, a user may set up a user account that may be used to storeuser preferences and/or the like that may be used to control the userinterface 2000 or other portions of the user's experience of theinteractive advertisement and/or the associated media presentation. Inother embodiments, no user authentication is requested.

In various embodiments, user login may be required for accessing livesegment. However, in such embodiments, a user may access various R.C.objects (e.g., R.C. objects for the top news stories), selectedpreviously aired show segments, and/or the like without providing logininformation. For example, in one embodiment, a user operating a usercomputing entity 30 may login to access content via the CDN 10, butcontent available via the provider system 200 may be availableregardless of whether the user logs in or not. It should be understoodthat, in various embodiments, logging in may have various effects on theuser's experience of the user interface 2000 and, in one embodiment, theuser interface 2000 does not provide a log in option.

In some embodiments, the first time the user interface 2000 (e.g., ofthe user computing entity 30) is displayed and/or every time the userinterface 2000 (e.g., of the user computing entity 30) is opened, adialog box or the like may be displayed. In various embodiments, thedialog box or the like may cause display of a message and one or morebuttons that may be configured, when selected to facilitate closing thedialog box or the like and displaying an enhanced news show. In oneembodiment, the message may state something along the lines of:“Congratulations! Thanks to [your TV provider], you can now experiencethe bigger picture with CNN's new extended live view.” The message maybe accompanied by a “Go Live” button, configured to, when selected bythe user (e.g., operating a user computing entity 30), cause display ofthe live segment. In various embodiments, other messages may also bedisplayed the first time and/or every time the user interface 2000 isopened. However, as noted above, in some embodiments, such a message maynot be displayed.

In various embodiments, the first time the user interface 2000 (e.g., ofthe user computing entity 30) is displayed and/or every time the userinterface (e.g., of the user computing entity 30) is opened, a splashscreen may be displayed for a preset amount of time (e.g., 15 seconds,30 seconds, and/or the like) or until the user interacts with the userinterface 2000 (e.g., clicks the mouse, touches the touch screen, and/orthe like). The splash screen may display a commercial image for a targetproduct or brand associated with a sponsor, a promotional image for amedia presentation, and/or the like.

In one embodiment, when the user interface 2000 is opened, accessed,and/or similar words used herein interchangeably, the video stream orfile (e.g., comprising video data) for the live segment will receivedfrom the CDN 10 and begin to buffer, and rundown data/information willbe received from the interfacing module 250 (e.g., via wired or wirelessnetwork 50). When the video stream or file is appropriately buffered,the video may be displayed in the video display area 2610 (e.g., atleast a portion of the video data/information may be displayed in thevideo display area 2610). The rundown frame 2320 of the rundownviewer/portion 2300 may then be populated with show tiles. Segment tilesmay also be displayed in the rundown frame 2320 of the rundownviewer/portion 2300 as the segment data/information is received. TheR.C. objects associated with the current segment may be identified basedon the set of segment data/information associated with the currentsegment. Thus, the corresponding R.C. tiles 2710 and/or R.C. minimizedtiles 2720 may be displayed in the R.C. viewer/portion 2700 when atleast part of the set of segment data/information associated with livesegment is received.

As noted above, in some embodiments, when the user interface 2000 isfirst opened, the live segment is displayed. When the user interface2000 is displaying a live show episode, the live video stream (e.g.,comprising video data) is received via the CDN 10. Additionally, therundown data/information is received via the interfacing module 250. Asdescribed above, the rundown data/information comprises show and one ormore sets of segment data/information each associated with a segment ofone or more show episodes. Thus, the rundown data/information includesall the data/information needed to populate the rundown frame 2320 withthe appropriate show, segment, and/or interactive advertisement tiles.Based on the set of segment data/information associated with the livesegment or interactive advertisement, the client module 35 maydetermine/identify R.C. objects that are to be displayed in associationwith the live segment or interactive advertisement. For example, the setof interactive advertisement data/information associated with a liveinteractive advertisement may include an array of R.C. identifiersconfigured to determine/identify the R.C. objects associated with theinteractive advertisement. Based on the R.C. identifiers and/or theidentified R.C. objects, the appropriate R.C. tiles 2710 and/orminimized tiles 2720 may be displayed.

In various embodiments, video data/information associated with a showepisode and/or segment may be provided via the CDN 10. The rundowndata/information and/or R.C. objects associated with the show episodeand/or segment may be provided via the interfacing module 250 (e.g., viawired or wireless network 50) such that the data/information provided bythe interfacing module 250 is synchronized with video data/informationbeing provided via the CDN 10. For example, automatic contentrecognition (ACR) and/or the like may be used to synchronize the videodata/information received via the CDN 10 and the data/informationreceived via the interfacing module 250. This method of experiencing aninteractive advertisement in association with a media presentation(e.g., enhanced news shown) may be particularly relevant for embodimentswhere the rundown data/information and/or R.C. objects are offered as acompanion experience to a traditional television show aired via a linearbroadcast. In such embodiments, a user may not need to log in and/orhave his/her identity authenticated in order to access the rundowndata/information and/or R.C. objects.

The client module 35 may be configured to provide functionality to theuser interface 2000 (e.g., of the user computing entity 30). Thefunctionality of the user interface 2000 (e.g., of the user computingentity 30) will be discussed below with regard to the client module 35.

Client Module 35

In various embodiments, the client module 35 may be configured to run onthe user computing entity 30 to provide the user with a user interface2000. In another embodiment, the client module 35 may be configured torun on the provider system 200 or an associated computing device and toprovide the user with a user interface 2000 via the user computingentity 30. As noted above, the user interface 2000 may be configured toallow the user to experience and/or interact with one or moreinteractive advertisements provided in association with a mediapresentation.

FIG. 15 illustrates a flowchart illustrating some processes andprocedures that can be performed or carried out in providing aninteractive advertisement in association with a media presentation.Starting at step 1502, a connection is established with the providersystem 200. For example, the client module 35 may cause the computingentity 30 to establish a connection with provider system 200 (e.g., viathe interfacing module 250). For example, the user computing entity 30may connect to the provider system 200 via a socket host connection. Theconnection between the user computing entity 30 and provider system 200may occur over a wired or wireless network 50. In one embodiment, theconnection between the user computing entity 30 and the provider system200 may occur via the Internet, for instance.

At step 1504, the client module 35 can receive rundown data/informationand/or ticker data/information from the interfacing module 250. At step1506, the client module 35 can receive streaming video or a video file(e.g., comprising video data) via the CDN 10. As noted above, the videostream or file may be received via broadcast or over-the-air methods,via a cable provider network, via a satellite television providernetwork, via an IP-based distribution network, and/or the like. Invarious embodiments, the client module 35 may request a particular videostream or file or a particular portion of a video stream based on atleast a portion of the received rundown data/information. In someembodiments, the client module 35 may receive a live video stream bydefault unless a particular video stream or file is requested by theclient module 35.

At step 1508, the rundown data/information, video stream or file, andticker data/information are displayed to the user. As noted above, therundown data/information may comprise show and one or more sets ofsegment data/information. The show and segment data/information maycomprise data/information used to populate the rundown frame 2320 of theuser interface 2000 (e.g., of the user computing entity 30) with showand/or segment tiles representing the show episodes and associatedsegments for the date or category selected via the data/informationselector 2310. Each set of segment data/information may further comprisean array of R.C. identifiers that may be used to populate the R.C.viewer/portion 2700 of the user interface 2000 (e.g., of the usercomputing entity 30). For example, the R.C. identifiers may be used todetermine/identify and/or generate one or more R.C. tiles or minimizedtiles, each associated with an R.C. object associated with one of theR.C. identifiers. The ticker data/information may be used to populatethe ticker viewer/portion 2400 of the user interface 2000 (e.g., of theuser computing entity 30). For example, the ticker viewer/portion 2400may display a set of streaming headlines. The video stream or file maybe used to populate the video portion 2610 of the video viewer/portion2600 of the user interface 2000 (e.g., of the user computing entity 30).In one embodiment, the client module 35 may be configured to receive therundown data/information, the video stream or file, and tickerdata/information in order to optimize the loading of thedata/information and/or to minimize video lag times.

FIG. 16 shows an example R.C. viewer/portion 2700. The R.C.viewer/portion 2700 is populated by one or more minimized R.C. tiles2720, forward and backward scroll controls 2702 and 2704, and socialmedia buttons 2706. Each minimized R.C. tile 2720 may comprise an R.C.object title 2712 and an R.C. object type indicator 2714. The R.C.object title 2712 is the title associated with the R.C. data/informationassociated with the R.C. object. The R.C. object type indicator 2714indicates the type of R.C. object is represented by the R.C. tile 2710or minimized R.C. tile 2720. The minimized R.C. tiles 2720 displayed inthe R.C. viewer/portion 2700 may correspond to the R.C. identifiersstored in association with the set of segment data/information for thecurrent segment or in association with the interactive advertisementdata/information in the case that the current segment is an interactiveadvertisement. In one embodiment, if a user mouses over a minimized R.C.tile 2720, an R.C. tile 2710 may be displayed. In other embodiments,another form of input indicating a user would like to view the R.C. tile2710 associated with a particular R.C. minimized tile may be received.In still other embodiments, such as the embodiment shown in FIG. 14A,R.C. tiles 2710 may be displayed by the R.C. viewer/portion 2700 at alltimes, rather than minimized R.C. tiles 2720. An R.C. tile 2710 maycomprise an R.C. object title 2712, an R.C. object type indicator 2714,and an R.C. thumbnail 2716. The R.C. thumbnail may be configured toprovide a preview of the content of the R.C. object represented by theR.C. tile 2710. In various embodiments, the forward and backward scrollcontrols 2702 and 2704 may be configured to allow a user to scrollthrough additional R.C. tiles 2710 or minimized R.C. tiles 2720. Forexample, a segment may be associated with eight R.C. objects. However,in the embodiment shown in FIG. 16, only four minimized R.C. tiles 2710are displayed at one time. Therefore, the forward and backward scrollcontrols 2702 and 2704 may be used to view the other four minimized R.C.tiles 2710 that are not currently displayed. The social media buttons2706 may be configured to allow a user to share a segment or aninteractive advertisement via a social media network (e.g., twitter,Facebook, and/or the like) or for a user to follow a particular show orshow personality on a social media network or the like.

FIG. 17 illustrates R.C. tiles 2710 for a variety of different R.C.object types. For example, R.C. tile 2721 corresponds to an R.C. objectwith an R.C. object type indicator 2714 of “photo.” Thus, the R.C.thumbnail 2716 associated with the R.C. tile 2721 may be a thumbnailimage of the photo that comprises the R.C. object. The R.C. object mayfurther comprise a caption and/or other data/information or resourcesrelated to the photo. R.C. tile 2722 corresponds to an R.C. object withan R.C. object type indicator 2714 of “story.” Thus, the R.C. thumbnail2716 associated with the R.C. tile 2722 may show the first sentence orfirst few sentences or a brief summary of the story or articlecomprising the associated R.C. object. R.C. tile 2723 corresponds to anR.C. object with an R.C. object type indicator 2714 of “photo gallery.”Thus, the associated R.C. object may comprise a plurality of photos,their corresponding captions, and/or the like. The thumbnail 2716 shownas part of R.C. tile 2723 may cause display of a small version of one ormore photos from the associated photo gallery. R.C. tile 2724corresponds to an R.C. object with an R.C. object type indicator 2714 of“video.” The R.C. tile 2724 may cause display of the length of the videoon the R.C. tile. The thumbnail 2716 for R.C. tile 2724 may show athumbnail version of the video preview image associated with the videocomprising the R.C. object. In various embodiments, the R.C. objectrepresented by R.C. tile 2724 may further comprise a caption and/orother data/information related to the video. R.C. tile 2725 correspondsto an R.C. object with an R.C. object type indicator 2714 of“biography.” Thus, the R.C. object corresponding to the R.C. tile 2725may comprise information, one or more images, and/or one or moreinfographics related to a guest on an episode of a show, a person orgroup of people who may be discussed on the associated show episode ofthe show, and/or other person, place or thing related to the associatedsegment of the show episode. R.C. tile 2725 comprises a thumbnail 2716corresponding to a screen shot or other preview version of theassociated R.C. object. R.C. tile 2726 corresponds to an R.C. objectwith an R.C. object type indicator 2714 of “poll.” Thus, the R.C. objectcorresponding to the R.C. tile 2726 may comprise one or more questionsand at least one option for responding to the question(s). For example,a user may be able to select (e.g., click with a mouse, touch a regionof a touch screen, and/or the like) one of two or more multiple choiceoptions or provide input indicating a response to at least one of theone or more questions. After a user provides input indicating a responseto at least one question, the user may be provided with a graphical orother representation of the responses received from at least one otheruser. R.C. tile 2726 comprises a thumbnail 2716 corresponding to ascreen shot or other preview version of the associated R.C. object. R.C.tile 2727 corresponds to an R.C. object associated with an R.C. objecttype indicator 2714 of “video gallery.” Thus, the corresponding R.C.object is a collection of two or more videos and may further compriseassociated captions and/or other information. Similar to the thumbnail2716 of R.C. tile 2723, the thumbnail for R.C. tile 2727 may display asmall version of one or more video preview images from the associatedvideo gallery. R.C. tile 2728 corresponds to an R.C. object with an R.C.object type indicator of “iReport: Video.” In the illustratedembodiment, the length of the corresponding video is also displayed onthe R.C. tile 2728. The thumbnail 2716 comprising R.C. tile 2728 is athumbnail sized video preview image corresponding to the video of theR.C. object. The R.C. tile 2729 corresponds to an R.C. object associatedwith an R.C. object type indicator 2714 of “map.” The R.C. object maycomprise a map, an interactive map, a map related infographic, and/orrelated data/information and/or captions. The thumbnail 2716 associatedwith R.C. tile 2729 may be a thumbnail image of the corresponding map.R.C. tile 2730 is an example of a social media content R.C. object.Particularly, the R.C. tile 2730 displays a tweet that may correspond tothe current segment. R.C. tile 2730 also provides controls for a user toretweet, reply to, and/or favorite the tweet and/or to follow theaccount to which the tweet was posted (a variety of other social mediatypes may also be used). In various embodiments, controls may beprovided for completing one or more of various social media contentrelated actions. R.C. tile 2731 is an example of a social media followR.C. object. Particularly, the R.C. tile 2731 provides an invitation fora user to follow a particular social media account and a mechanism bywhich input may be received indicating that the user would like tofollow the indicated social media account. In various embodiments, thesocial media account associated with the social media follow R.C. object2731 is related to the current segment. Thus, a wide variety of R.C.objects may be associated with a given segment.

Returning to FIG. 15, at step 1510, interactive advertisementdata/information is received. For example, the client module 35 mayreceive interactive advertisement data/information from the interfacingmodule 250. The interactive advertisement data/information may compriseone or more R.C. identifiers, one or more R.C. thumbnails, tiles, orminimized tiles, a segment tile, a sponsor logo or other image to beprovided in association with the interactive advertisement, and/or thelike. In various embodiments, the interactive advertisementdata/information may be received before a commercial break/segmentbegins or during the commercial break/segment.

At step 1512, the beginning of a commercial segment is received. Forexample, the client module may receive an indicator that a commercialsegment is beginning from the interfacing module 250. In someembodiments, the commercial segment may begin before the interactiveadvertisement data/information is received.

In various embodiments, responsive to receiving the indicator that thecommercial segment is beginning, the client module 35 may completevarious processes or procedures. FIG. 18A provides an example of a setof processes or procedures that can be performed or carried out inresponse to receiving the indicator that the commercial segment isbeginning. Starting at step 1802, a commercial segment may be received.As noted above, each segment is associated with a set of segmentdata/information. The set of segment data/information may comprise asegment type. In other embodiments, the interfacing module 250 maycommunicate to the client module 35 that a specific segment is acommercial segment via another method.

During a live or pre-produced show, it is possible that a receivedsegment may be associated with a segment type indicating that thesegment is a commercial. In various embodiments, the interfacing module250 may push commercial segments to the client module 35 periodically,regularly, and/or in response to certain triggers. In other embodiments,the commercial segments may be included as a segment associated with ashow episode or may be embedded in a segment of a show.

At step 1804, the client module 35 disables and dims out the rundownsuch that a user may not be able to select another segment to viewduring the commercial segment. At step 1806, the client module disablesthe video controls. In some embodiments, the volume control is not bedisabled during this process. For example, the scrubbing controls,play/pause controls, and/or other video transport controls may bedisabled and all other video controls (e.g., volume controls, closedcaptioning controls, full screen controls, and/or the like) remainenabled. At step 1808, the video data/information associated with thecommercial segment is displayed and the progress of the commercial maybe indicated on the user interface 2000 (e.g., of the user computingentity 30).

FIG. 19 shows an example commercial view 2060 of a user interface 2000(e.g., of the user computing entity 30). The video data/informationassociated with the commercial segment may be displayed in the videoviewer/portion 2600. The commercial progress indicator 2612 may also bedisplayed in the video viewer/portion 2600 or elsewhere on the screen.In some embodiments, while the video data/information associated withthe commercial segment is being displayed, the rundown, the R.C. tiles2710 or minimized tiles 2720, and/or the ticker or various combinationsthereof, may be disabled. In embodiments in which the R.C. tiles 2710 orminimized tiles 2720 remain enabled during the commercial segment, if anR.C. object is selected, the client module 35 may react in a similarmanner as described in relation to FIGS. 21 and 22. Thus, the videodata/information associated with the commercial segment may be displayedin the pushed back viewer 2680 while the R.C. object is displayed. Invarious embodiments, R.C. tiles 2710 or minimized tiles 2720 associatedwith an interactive advertisement are displayed in the R.C.viewer/portion 2700 during the while the commercial of the interactiveadvertisement plays.

Returning to FIG. 15, at step 1514, an indicator that an interactiveadvertisement is starting is received. For example, the client modulemay receive an indicator that an interactive advertisement is startingfrom the interfacing module 250. At step 1516, after receiving theindicator that the interactive advertisement is starting, or responsivethereto, the R.C. tiles 2710 or minimized tiles 2720 associated with theinteractive advertisement are displayed simultaneously with thebeginning of the commercial of the interactive advertisement.

FIG. 20 provides an interactive advertisement view 2040 of the userinterface 2000. The interactive advertisement view 2040 may comprise avideo viewer/portion 2610 for displaying the commercial associated withthe interactive advertisement. The interactive advertisement view 2040may comprise an interactive advertisement rundown tile 2340 positionedbetween the current and up next rundown tiles in the rundown viewer2300. The interactive advertisement rundown tile 2340 may indicate thebrand and/or product associated with the interactive advertisement andmay indicate that the interactive advertisement is sponsored content.The interactive advertisement view 2040 may also include an R.C.viewer/portion 2700. The R.C. viewer/portion 2700 may comprise one ormore R.C. tiles 2710 or minimized tiles 2720 associated with theinteractive advertisement. The R.C. viewer/portion 2700 may furthercomprise a sponsored content indicator 2740 configured to indicate to auser that the R.C. objects associated with the interactive advertisementare sponsored content. In various embodiments, the interactiveadvertisement view 2040 may further comprise a logo portion 2350 fordisplaying a logo or other message associated with the brand or productassociated with the interactive advertisement or a logo or other messageassociated with the interactive advertisement.

Returning to FIG. 15, at step 1518, it is determined/identified whetherinput indicating user selection of an R.C. tile 2710 or minimized tile2720 has been received. If input indicating user selection of an R.C.tile has been received, the R.C. object associated with the R.C. tile2710 or minimized tile 2720 is requested from the content broker anddisplayed via the user interface, as discussed in more detail below withrespect to FIGS. 21 and 22. If, at step 1518, it isdetermined/identified that input indicating user selection of an R.C.tile 2710 or minimized tile 2720 has not been received, the processcontinues to step 1520.

At step 1520, an interactive advertisement end indicator is received.For example, the client module 35 may receive an indication that theinteractive advertisement has ended from the interfacing module 250(e.g., via the wired or wireless network 50) or via the CDN 10 (e.g., asa tag (or other indicator) embedded in the video stream). In variousembodiments, the indicator that the interactive advertisement has endedmay be received as part of and/or in association with updated rundowndata/information. At step 1522, in response to receiving the indicatorthat the interactive advertisement has ended, the user interface 2000may return to the commercial view 2060. For example, the updated rundowndata/information may be provided via the rundown viewer/portion 2300,the commercial video may be provided via the viewer/portion 2610, andR.C. tiles 2710 or minimized tiles 2720 may be displayed in the R.C.viewer/portion 2700. In various embodiments, the R.C. tiles 2710 orminimized tiles 2720 displayed may be the R.C. or minimized tilesassociated with the segment that was provided previous to the commercialbreak/segment. For example, the displayed R.C. tiles 2710 may revert tothe R.C. tiles that were displayed before the interactive advertisementstarted. In some embodiments, the R.C. tiles or minimized tilesassociated with the interactive advertisement may be displayed in theR.C. viewer/portion 2700 until the commercial break/segment ends. Invarious embodiments, if the interactive advertisement is the finaladvertisement in the commercial break/segment, step 1522 may beskipped/bypassed in favor of completing step 1524. For example, the userinterface 2000 may not return to the commercial view 2060 after theinteractive advertisement ends.

At step 1524, an end of commercial break/segment indicator is received.For example, the client module 35 may receive a content segmentassociated with the show episode or another indicator that thecommercial break/segment is over. In response to receiving the end ofcommercial break/segment indicator, the client module 35 may completevarious processes and procedures, an example of which are provided byFIG. 18B. Starting at step 1810, a content segment is received. Forexample, the client module 35 may receive a content segment andassociated rundown data/information from the interfacing module 250(e.g., via the wired or wireless network 50) and/or the CDN 10. At step1812, the rundown may be enabled and undimmed, such that a user mayselect a segment for viewing if the user so desires. At step 1814, thevideo transport controls (e.g., pause, scrub, 30 second rewind, and/orthe like) are enabled. At step 1816, the content segment and theassociated R.C. tiles 2710 (or minimized tiles 2720) are displayed.

As noted above, FIG. 21 provides a flowchart illustrating variousprocesses and procedures that can be performed or carried out inresponse to a user selecting an R.C. tile or minimized tile associatedwith an interactive advertisement. For example, if at step 1518, asshown in FIG. 15, it is determined/identified that user selection of anR.C. tile or minimized tile has been received, the client module 35 maycontinue to step 2102 as shown in FIG. 21. The received input indicatinguser selection of the R.C. tile or minimized tile may comprise an R.C.identifier configured to identify the R.C. object associated with theuser-selected R.C tile or minimized tile.

Starting at step 2102, the R.C. object indicated by the user-selectedR.C. tile or minimized tile is requested. For example, the client module35 may request the user-selected R.C. object from the content broker 270(e.g., via the wired or wireless network 50). At step 2104, the R.C.object is received. For example, the client module 35 may receive theR.C. object from the content broker 270. In various embodiments, thereceived R.C. object can be normalized (e.g., formatted for optimalviewing on the particular user computing entity 30, formatted to fit aparticular template associated with the R.C. object type indicator 2714,and/or the like). At step 2106, the video data/information displayed inthe video viewing portion 2610 of the video viewer/portion 2600 is movedto a pushed back video viewer 2680, as shown in FIG. 22. According toFIG. 21, at step 2108, the R.C. object is displayed. For example, theclient module 35 may display the R.C. object in the R.C. objectviewer/portion 2782 of an R.C. object view 2030 of the user interface2000.

FIG. 22 illustrates an R.C. object view 2030 of the user interface 2000,according to one embodiment. In the R.C. object view 2030, the videoviewer/portion 2600 is pushed back to the pushed back videoviewer/portion 2680, the rundown viewer/portion 2300 is greyed out, andthe main portion of the display device associated with the usercomputing entity 30 displays the user-selected R.C. object 2780 in anR.C. object viewer/portion 2782. Pushed back video viewer/portion 2680comprises pushed back video portion 2688 for displaying the videoassociated with the interactive advertisement, play/pause button 2684configured for receiving user input indicating the user would like topause or play the video associated with the interactive advertisement,and volume control 2686 configured to receive user input indicating theuser would like to adjust the volume of the video associated with theinteractive advertisement. In some embodiments, the play/pause button2684 may be disabled while the commercial of the interactiveadvertisement is being displayed. In various embodiments, the commercialassociated with the interactive advertisement will continue to play whenthe video is pushed back. In one embodiment, if the R.C. objectcomprises one or more videos, the video associated with the interactiveadvertisement may be paused when the video is pushed back. In theembodiment shown in FIG. 22, the pushed back video viewer 2680 coverspart of the rundown viewer 2300. The remainder of the rundown viewer2300 has been dimmed out or greyed out, indicating that the rundown iscurrently disabled. The remainder of the display associated with theuser computing entity 30 displays the R.C. object 2780. Thus, a user mayread an article associated with a product or brand while watching acommercial associated with the product or brand, pause the commercial towatch a video associated with the product or brand associated with thecommercial, and/or the like. Via social media R.C. objects, a user mayalso be able to comment on, blog, and/or vlog (video blog) about aninteractive advertisement, the associated commercial, and/or the productor brand associated with the interactive advertisement while watching orpausing the interactive advertisement. In various embodiments, a usermay share an R.C. object or the interactive advertisement or a portionthereof via social media. In various embodiments, a user may be able toprovide comments associated with an R.C. object (e.g., a user mayprovide input via a user computing entity 30 that is then provided withto the provider system 200 and stored in association with the R.C.object) and/or view comments associated with the R.C. object provided byother users.

In various embodiments, a save story button 2784, share story button2786, and close E.C. object button 2788 are provided via R.C. objectview 2030. The save story button 2784 may be configured to receive inputindicating the user would like to save the E.C. object 2780 to the savedstory list, which is described below. The share story button 2786 isconfigured for receiving input indicating the user would like to sharethe E.C. object 2780 via email and/or social media. The close E.C.object button 2788 may be configured to receive input indicating theuser would like to close the E.C. object 2780 and return to the defaultlayout view of the user interface 2000, wherein the default layout viewmay depend on the user computing entity 30.

As described above and with respect to FIG. 12, an R.C. tile 2710 (orminimized tile 2720) may be associated with two or more R.C. objects.The R.C. object provided to the user may depend on one or morecharacteristics associated with the user. For example, the R.C. objectprovided to the user (of the two or more R.C. objects associated withthe R.C. tile) may be determined/identified based at least in part onthe geographic location of the user, if the user has interacted with orselected other R.C. tiles associated with the interactive advertisement,if the user has returned to the interactive advertisement by selectingthe interactive advertisement tile 2340 in the rundown and/or the like.In various embodiments, the client module 35 may receive inputindicating user selection of an R.C. tile, identify the appropriate R.C.object to be provided to the user, and request the appropriate R.C.object from the content broker 270. In other embodiments, the clientmodule 35 may receive input indicating user selection of an R.C. tileand request an R.C. object from the content broker 270. The contentbroker may then determine the appropriate R.C. object to provide to theuser.

Returning to FIG. 21, at step 2110, input indicating the user would liketo close the R.C. object 2780 is received. For example, the user mayselect the close R.C. object button 2788. At step 2112, it isdetermined/identified whether an indication that the interactiveadvertisement has ended has been received. For example, the clientmodule 35 may receive an indicator from the interfacing module 250(e.g., via the wired or wireless network 50) that the interactiveadvertisement has ended. In another example, the client module 35 mayhave received a tag (or other indicator) embedded in the video streamindicating that another commercial has started and that, therefore, theinteractive advertisement has ended.

If, at step 2112, it is determined/identified that no indication thatthe interactive advertisement has ended has not been received, theprocess continues to step 2120. At step 2120, the user interface 2000returns to the interactive advertisement view 2040. At step 2122, theR.C. tiles or minimized tiles associated with the interactiveadvertisement are displayed in the R.C. viewer/portion 2700.

If at step 2112 it is determined/identified that an indication that theinteractive advertisement has ended has been received, the processcontinues to step 2114. At step 2114, it is determined/identifiedwhether an indication that the commercial break/segment has ended hasbeen received. For example, the client module 35 may receive anindicator from the interfacing module 250 (e.g., via the wired orwireless network 50) that the commercial break/segment has ended. Forexample, the client module 35 may receive rundown data/informationindicating that the current segment is a content segment. In anotherexample, the client module 35 may receive a tag (or other indicator) viathe video stream provided by via the CDN 10 that indicates that thecommercial break/segment is over or that the current segment is acontent segment.

If it is determined/identified at step 2114 that the commercialbreak/segment has not ended, the process continues to step 2124. At step2124, the user interface 2000 returns to the commercial view 2060. Atstep 2126, the R.C. tiles 2710 or minimized tiles 2720 associated withthe segment that was displayed before the commercial break/segment aredisplayed in the R.C. viewer/portion 2700. In some embodiments, however,the R.C. tiles 2710 or minimized tiles 2720 continue to be displayed,rather than the segment R.C. tiles, until the next content segmentbegins. For example, in such embodiments, the process would continuefrom step 2124 to step 2122.

If it is determined/identified at step 2114 that an indication that thecommercial break/segment has ended has been received, the processcontinues to step 2116. At step 2116, the user interface 2000 returns tothe normal view, an example of which is shown in FIG. 13. At step 2118,the R.C. tiles 2710 or minimized tiles 2720 associated with the currentsegment are displayed. For example, the video for the current segmentmay be displayed in the video viewer/portion 2610 and the associatedR.C. tiles 2710 or minimized tiles 2720 are displayed in the R.C.viewer/portion 2700. Thus, the user may view and/or interact with anR.C. object associated with the interactive advertisement. The user maycontinue to view and/or interact with the R.C. object after theinteractive advertisement has ended and even after the commercialbreak/segment has ended and the show has returned. If the show returnswhile the user is viewing and/or interacting with the R.C. object, thevideo associated with the show may be displayed in the pushed back videoportion 2688. Thsu, according to various embodiments of the presentinvention, an interactive advertisement may be provided to the user inassociation with a media presentation while maintaining the user as aviewer of the media presentation.

V. Conclusion

Many modifications and other embodiments of the inventions set forthherein will come to mind to one skilled in the art to which theseinventions pertain having the benefit of the teachings presented in theforegoing descriptions and the associated drawings. Therefore, it is tobe understood that the inventions are not to be limited to the specificembodiments disclosed and that modifications and other embodiments areintended to be included within the scope of the appended claims.Although specific terms are employed herein, they are used in a genericand descriptive sense only and not for purposes of limitation.

1. A method for providing an interactive advertisement, the methodcomprising: receiving interactive advertisement data, the interactiveadvertisement data comprising (a) a commercial identifier uniquelyidentifying a commercial associated with the interactive advertisementand (b) one or more related content tiles, each related content tile (i)associated with a related content identifier and (ii) configured toprovide a user with access to a related content object; providing forsimultaneous display, via a user interface, of (a) the one or morerelated content tiles and (b) the commercial; receiving input, via theuser interface, indicating a user selection of a first related contenttile of the one or more related content files; and providing fordisplay, via the interface, of a first related content object associatedwith the first related content tile while simultaneously displaying thecommercial via the user interface.
 2. The method of claim 1 furthercomprising: receiving a content segment originating from a video source;and providing for simultaneous display of the first content object andthe content segment.
 3. The method of claim 2, wherein the video sourceis selected from the group consisting of over-the-air contentdistribution network, a linear content distribution network, a cablecontent distribution network, a satellite content distribution network,or an Internet Protocol (IP) based content distribution network.
 4. Themethod of claim 2 further comprising, in response to receiving inputindicating to close first content object, providing for display of oneor more segment related content tiles associated with the contentsegment.
 5. The method of claim 1, wherein each related content tile isconfigured to provide a preview of the associated related contentobject.
 6. The method of claim 1, wherein (A) at least one relatedcontent tile is associated with two or more related content objects and(b) the at least one related content tile is configured to provideaccess to one of the two or more related content objects based on one ormore characteristics of the user.
 7. The method of claim 1, wherein (a)at least one related content tile is associated with two or more relatedcontent objects and (b) the at least one related content tile isconfigured to provide access to one of the two or more related contentobjects based on at least one of a geographic location associated withthe user provided the user has accessed one or more other relatedcontent objects associated with the interactive advertisement.
 8. Asystem for providing an interactive advertisement, the system comprisingat least one memory and at least one processor, the system configured toat least: receive interactive advertisement data, the interactiveadvertisement data comprising (a) a commercial identifier uniquelyidentifying a commercial associated with the interactive advertisementand (b) one or more related content tiles, each related content tile (i)associated with a related content identifier and (ii) configured toprovide a user with access to a related content object; provide forsimultaneous display, via a user interface, of (a) the one or morerelated content tiles and (b) the commercial; receive input, via theuser interface, indicating a user selection of a first related contenttile of the one or more related content files; and provide for display,via the interface, of a first related content object associated with thefirst related content tile while simultaneously displaying thecommercial via the user interface.
 9. The system of claim 8, wherein thesystem is further configured to: receive a content segment originatingfrom a video source; and provide for simultaneous display of the firstcontent object and the content segment.
 10. The system of claim 9,wherein the video source is selected from the group consisting ofover-the-air content distribution network, a linear content distributionnetwork, a cable content distribution network, a satellite contentdistribution network, or an Internet Protocol (IP) based contentdistribution network.
 11. The system of claim 9, wherein the system isfurther configured to, in response to receiving input indicating toclose the first content object, provide for display of one or moresegment related content tiles associated with the content segment. 12.The system of claim 8, wherein each related content tile is configuredto provide a preview of the associated related content object.
 13. Thesystem of claim 8, wherein (A) at least one related content tile isassociated with two or more related content objects and (b) the at leastone related content tile is configured to provide access to one of thetwo or more related content objects based on one or more characteristicsof the user.
 14. The system of claim 8, wherein (a) at least one relatedcontent tile is associated with two or more related content objects and(b) the at least one related content tile is configured to provideaccess to one of the two or more related content objects based on atleast one of a geographic location associated with the user provided theuser has accessed one or more other related content objects associatedwith the interactive advertisement.
 15. A computer program product forproviding an interactive advertisement, the computer program productcomprising at least one non-transitory computer-readable storage mediumhaving computer-readable program code portions stored therein, thecomputer-readable program code portions comprising: an executableportion configured to receive interactive advertisement data, theinteractive advertisement data comprising (a) a commercial identifieruniquely identifying a commercial associated with the interactiveadvertisement and (b) one or more related content tiles, each relatedcontent tile (i) associated with a related content identifier and (ii)configured to provide a user with access to a related content object; anexecutable portion configured to provide for simultaneous display, via auser interface, of (a) the one or more related content tiles and (b) thecommercial; an executable portion configured to receive input, via theuser interface, indicating a user selection of a first related contenttile of the one or more related content files; and an executable portionconfigured to provide for display, via the interface, of a first relatedcontent object associated with the first related content tile whilesimultaneously displaying the commercial via the user interface.
 16. Thecomputer program product of claim 15, wherein the computer-readableprogram code portions further comprise: an executable portion configuredto receive a content segment originating from a video source; and anexecutable portion configured to provide for simultaneous display of thefirst content object and the content segment.
 17. The computer programproduct of claim 16, wherein the video source is selected from the groupconsisting of over-the-air content distribution network, a linearcontent distribution network, a cable content distribution network, asatellite content distribution network, or an Internet Protocol (IP)based content distribution network.
 18. The computer program product ofclaim 16, wherein computer-readable program code portions furthercomprise an executable portion configured to, in response to receivinginput indicating to close the first content object, provide for displayof one or more segment related content tiles associated with the contentsegment.
 19. The computer program product of claim 15, wherein eachrelated content tile is configured to provide a preview of theassociated related content object.
 20. The computer program product ofclaim 15, wherein (A) at least one related content tile is associatedwith two or more related content objects and (b) the at least onerelated content tile is configured to provide access to one of the twoor more related content objects based on one or more characteristics ofthe user.
 21. The computer program product of claim 15, wherein (a) atleast one related content tile is associated with two or more relatedcontent objects and (b) the at least one related content tile isconfigured to provide access to one of the two or more related contentobjects based on at least one of a geographic location associated withthe user provided the user has accessed one or more other relatedcontent objects associated with the interactive advertisement.